TikTok Report Shows Creator-Led Ads Drive 70% Higher Click-Through Rates

TikTok released research showing creator-led advertising content generates a 70% higher click-through rate and 159% higher...

Most UK Journalists Lack ‘Meaningful’ Social Media Following Despite Audience Shift To Video Platforms

Nearly two-thirds of UK journalists have failed to build “meaningful” followings on Instagram, TikTok or YouTube,...

Denmark Plans Copyright Over Personal Likeness To Address AI Deepfakes

Denmark is preparing legislation that would give citizens control over the use of their likeness as...

Australian Football League Shifts To Creator-Led Content Strategy With Major Media Restructure

The Australian Football League (AFL) is restructuring its media operations to prioritize external content creators and...

Malaysia To Ban Social Media Access For Children Under 16 In 2026

Malaysia plans to prohibit social media use for children under 16 starting in 2026, joining Australia...

Most Instagram Users Overestimate Their Addiction To Social Media, Study Finds

A new study published in Scientific Reports challenges the widespread narrative that social media use constitutes...

Italy Applies 25% ‘Ethical Tax’ To OnlyFans Creators Under Flat-Rate Regime

Italy‘s tax authority has confirmed that digital creators earning income from pornographic content must pay a...

Creator Economy Events Pack January 2026 Calendar

As 2025 draws to a close following a year of notable creator economy gatherings, the industry...

How 9 Business Models Power the Creator Economy’s Path to $500B

What separates creators earning millions annually from those struggling to monetize similar-sized audiences? The answer lies...

Warner Music Group/Suno Legal Settlement Establishes New Framework For Licensed AI Music Content Training

In an unusual legal settlement, Warner Music Group (WMG) and Suno have chosen partnership over prolonged...

European Influencer Marketing Budgets Surge As Industry Shifts From Proof-Of-Concept To Scale

European brands are accelerating influencer marketing investments in 2026 while reshaping how they compensate creators and...

PayPal’s Honey Extension Lawsuit Dismissed, Influencers Get Chance To Amend Claims

A federal judge dismissed affiliate marketers’ lawsuit against PayPal over its Honey browser extension, but granted...

YouTube Creators Drive Purchase Decisions As Trust In Recommendations Outpaces Other Platforms

YouTube creators demonstrate measurable influence over consumer shopping behavior, with viewers reporting a 98% greater likelihood...

What’s Working In Influencer Discovery Tools? Insights From 28 Industry Professionals

Influencer discovery tools have become a critical starting point for brands building creator partnerships, yet the...

Adrien Vincent On Decoding France’s Creator Economy With B2B Media SocialRama 

After more than two decades in media, data, and digital advertising, Adrien Vincent decided to tackle...

90% Of U.S. Consumers Open To Short-Form Video On Publisher Sites Beyond Social Media, Survey Shows

A survey of more than 1,000 U.S. consumers finds that 90% are open to seeing short-form...

Instagram Now Reaches Half Of U.S. Adults

Instagram now reaches 50% of U.S. adults, joining YouTube and Facebook as the only social media...

Marketers Pour 79% More Spending Into AI-Generated Content While Audience Skepticism Grows

Generative AI transforms from experimental tool to core infrastructure in the creator economy, but consumer enthusiasm...

Meta Wins Antitrust Case As Judge Rules No Social Media Monopoly Over Instagram, WhatsApp Acquisitions

Meta defeated a federal antitrust challenge as U.S. District Judge James Boasberg ruled the company does...

Side Hustlers Turn To AI, Social Platforms To Build ‘5-To-9’ Creator Businesses

Canva has released new research in partnership with PureSpectrum showing 44% of U.S. professionals earn income...

Creator Economy Jobs November 2025: Platform Expansion, AI Integration Drive Diverse Hiring

In November, the creator economy job market features job ads from technology platforms, AI companies, and...

BRIDGE Summit 2025: A Global Bet On The Future Of Media, Creators, And Content

The BRIDGE Summit 2025 is positioning itself as one of the most ambitious attempts yet to...