Technology

How Adebayo Owosina’s Goalr App Turns Physical Movement Into Marketing Impact

After more than a decade in advertising, working with major brands like Hennessy, Adebayo Owosina, an...

Agency

Reach Agency’s Cross-Cultural Strategy Lands Rising Talent And Deals

Dubai-based talent management agency Reach recently secured emerging creator Alaa Abou Harb as its newest exclusive...

Brand

Saudi Media Group Partners With TikTok To Empower Content Creators, Drive Regional Growth

The Saudi Research and Media Group (SRMG) announced a strategic partnership with TikTok, aimed at developing...

Commentary

UAE Introduces ‘Finfluencer’ License To Regulate Financial Content Creators

The UAE Securities & Commodities Authority (SCA) has introduced the Middle East’s first ‘finfluencer’ license, establishing...

Commentary

Deloitte Reveals Three Key Areas In Which Social-First Brands Are Investing To Outperform Competitors

Social-first brands outperform competitors by focusing on three key areas: community, content, and conversion, according to...

Platform

Lazada Invests $100 Million To Boost Creator Commerce In Southeast Asia

Lazada announced a $100 million annual investment in its LazAffiliate Programme, positioning the e-commerce platform to...

Technology

Manifest Financial: The Fintech Tool Kit For Creator-Entrepreneurs

According to Goldman Sachs’ latest report on the creator economy, approximately 67 million individuals worldwide identify...

Platform

LinkedIn Expands Ad Transparency With New Job Library Feature

LinkedIn expands its Ad Library database with a new Job Library segment, providing oversight of paid...

Commentary

The Impact Of Tariffs On The Creator Economy – 18 Experts Share Thoughts

U.S. President Donald Trump’s sweeping tariff initiatives are sending ripples through all corners of the economy,...

Commentary

Gaming Influencer Marketing Shifts To Performance Metrics, Cross-Platform Strategy, Per Report

A study of gaming influencer marketing reveals the industry is maturing, with platforms developing distinct roles...

Commentary

Influencers Celebrated at WIBA Awards 2025 In Cannes, Panda Boi Takes Grand Prize

Image credit: WIBA Awards The seventh annual World Influencers and Bloggers Association (WIBA) Awards ceremony honored...

Commentary

Short-Form Growing On YouTube While TikTok Engagement Remains Consistent Across All Video Lengths, Data Shows

Recent research analyzing millions of videos across major platforms reveals differing video content strategies and engagement...

Platform

TikTok Shop Announces U.S. Layoffs Amid Sales Slump, Economic Challenges

TikTok Shop has initiated layoffs of U.S. staff as part of “organizational and personnel changes” affecting...

Platform

Inside LinkedIn’s Cannes Lions Strategy

LinkedIn is returning to Cannes Lions 2025, reinforcing its position as “the essential platform for B2B...

Platform

OnlyFans Launches Pickleball Competition Series On OFTV With Celebrity Hosts

OnlyFans has announced “Smash City,” a pickleball competition series debuting June 13 on OFTV, the platform’s...

Commentary

Southeast Asian Tourism Authorities Tap Into Influencer Marketing As Competition For Travelers Intensifies

South Asian foreign tourism agencies intensify efforts to attract Vietnamese travelers ahead of summer, leveraging digital...

Commentary

AI Engines Show Varied Approaches To User-Generated Content, Analysis Finds

A new Search Engine Land analysis of almost 8,000 AI citations reveals significant differences in how...

Technology

Are Trading Card Livestreams The New Frontier Of Creator Commerce?

Fanatics Live is part of a growing movement in how creators monetize their content through vertical-specific...

Technology

Roblox Launches New Commerce Tools For Creators To Sell Physical Products In Virtual Experiences

Roblox has unveiled new commerce capabilities that allow users to purchase physical products directly within virtual...

Agency

Omnicom Media Group Consolidates Influencer Marketing In MENA Under Creo Brand

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities...

Platform

Spotify Revises Podcast Play Count Feature After Creator Backlash

Spotify announced changes to its recently introduced podcast play count feature following criticism from creators. The...

Influencer

iShowSpeed To Challenge Sports Legends In New YouTube Series Backed By DICK’S Sporting Goods

OBB Media and YouTube creator iShowSpeed, whose real name is Darren Watkins, are launching “Speed Goes...

Platform

TikTok Launches ‘AI Alive’ Feature To Transform Photos Into Videos In Stories

TikTok introduces “AI Alive,” a new feature that transforms static photos into videos within the platform’s...

Agency

Ashley Rudder’s Creative Darwinism Philosophy: “Only The Work that Performs and Resonates Will Survive”

“The creator economy is no longer a trend. It’s actually an infrastructure,” says Ashley Rudder, Chief...

Agency

#paid Launches YouTube Creator Integration To Enable Organic, Paid Brand Campaigns Through Unified Platform

Creator marketing platform #paid has launched YouTube creator integration, enabling brands to run both organic and...