Commentary

Digital Talent Industry Reaches Record Growth As Brands Shift To Creator-Led Strategy

The digital talent management industry (DTMI) expanded by 15% in 2024, with influencer marketing spend hitting...

Influencer

MrBeast Targets $5 Billion Company Valuation In New Funding Round

YouTuber Jimmy Donaldson, known professionally as MrBeast, is seeking to raise hundreds of millions of dollars...

Commentary

YouTube Dominates Gen Alpha Media Consumption, New Research Shows

YouTube commands 78% of viewership among U.S. children aged 2-12, according to Precise TV's Winter 2024/2025...

Brand

H&M Seeks Stronger Asia Presence, Turns To We Are Social For Influencer Strategy

H&M has selected the socially-led creative agency We Are Social to develop its content creator strategy...

Platform

TikTok Rolls Out Performance Solution For Automotive Ads

TikTok has announced the general availability of its Automotive Ads, a catalog-based solution designed specifically for...

Platform

Instagram Rolls Out New Instagram Monetization Scheme Via Comment Section

Meta has introduced Testimonials, a new advertising format on Instagram that enables creators to monetize product...

Influencer

MrBeast Attributes $700M Success To Standing Out From The Crowd

Jimmy Donaldson, known as MrBeast, revealed his strategy for achieving viral success on YouTube in a...

Commentary

Dubai Press Club Gathers Top Local And International Influencers And Content Creators 

Dubai Press Club (DPC) hosted a gathering of prominent digital content creators and social media personalities...

Technology

How AI Adoption Accelerates Influencer Marketing

Artificial intelligence is streamlining how brands connect with social media influencers, with 54.8% of marketers reporting...

Agency

The Influencer Marketing Factory On Navigating Industry Shifts

Alessandro Bogliari co-founded The Influencer Marketing Factory (IMF) in 2018 with only $1,500 and a vision...

Commentary

TikTok Creators With Mid-Sized Followings Dominate Platform, Study Shows

A new study from Pew Research Center reveals that mid-tier content creators, not mega-influencers, represent the...

Commentary

India’s Creator Economy Surges 322% In Four Years, Research Shows

New research from influencer marketing platform Qoruz reveals India's creator economy has expanded from 962,000 influencers...

Commentary

Study Reveals Instagram Creator Engagement Growth In 2024, Influencer Rates

Strategy

Essential Creator Skills For 2025: Insights From 14 Industry Leaders

Recent research from LTK and Northwestern University's Retail Analytics Council shows that 93% of companies plan...

Commentary

Study Reveals The #1 Factor Driving Podcast Listeners Back For More Episodes 

New research from Signal Hill Insights reveals that entertainment value is the most critical factor in...

Commentary

Highlights of the 1 Billion Followers Summit 2025 in Dubai

The 1 Billion Followers Summit ended recently in Dubai, gathering more than 15,000 content creators, 420...

Platform

New Research Reveals How TikTok’s Algorithm May Shape American Views Of China

A new study from Rutgers University researchers suggests that TikTok's content distribution patterns differ significantly from...

Platform

UFC CEO Dana White Joins Meta’s Board As Tech Giant Maneuvers To Leverage ‘Future Prospects’

Meta announced the addition of three new directors to its board, including UFC President & CEO...

Influencer

The Nano Influencer: Who, Why, And How

In 2019, the word “influencer” was shortlisted for Collins Words of the Year (“climate strike” took...

Platform

Consolidation, Global Expansion, And More: The Creator Economy’s M&A Landscape In 2024

With a global market value of $156.4 billion, the creator economy and its impact cannot be...