Agency

Influencer Agency By Niggi Rebrands as Mumkin, Expanding Services Beyond Boutique Roots

By Niggi, the Dubai-based influencer marketing agency established in 2018, announced its rebrand to Mumkin as...

Commentary

Influencer Reveals 88% of Creators Still Operate as Side Hustlers Despite Industry Growth

Influencer, a global marketing agency, recently released new research highlighting key insights into the creator economy...

Influencer

Kai Cenat Launches ‘Streamer University’ To Mentor Content Creators

Twitch streamer Kai Cenat announced the launch of "Streamer University," a new educational platform aimed at...

Talent Collectives

Billion Dollar Boy’s Creator Fund Announces 20 Winners Across Digital Media

The Creator Fund, launched in partnership between global creator agency Billion Dollar Boy and platform FiveTwoNine,...

Brand

Pantene Turns Expired Product Viral Moment Into ‘Unexpired’ Campaign With Influencer Alix Earle

Pantene recently launched a limited-edition "Unexpired Pantene" collection with TikTok creator Alix Earle, capitalizing on a...

Technology

Streamfog Solution: Turn Brand Integrations Into Interactive AR Experiences For Better ROI

Streamfog transforms brand integrations into visual entertainment through augmented reality effects that appear directly in livestreams...

Platform

Judge’s Ruling Against Apple’s App Store Fees Hailed As Victory For Creator Economy

A federal judge ruled that Apple violated a 2021 injunction in its ongoing legal battle with...

Platform

LinkedIn Expands BrandLink Program To Boost Video Ad Relevance With Creator Partnerships

LinkedIn has rebranded and expanded its Wire Program as BrandLink, positioning the initiative to capitalize on...

Commentary

Machine Learning Reveals Science Behind Travel Influencer Success

Influencer

‘Call Her Daddy’ Host Alex Cooper Featured In New Hulu Docuseries 

Alex Cooper, creator and host of the podcast "Call Her Daddy" is the subject of Hulu’s...

Commentary

Digital Creator Jobs Surge 7.5x Since Pandemic To 1.5 Million

The creator economy has emerged as the fastest-growing segment of the U.S. digital economy, with full-time...

Commentary

Revolve Ranked Top Brand For EMV At Coachella 2025

Online fashion retailer Revolve claims the top spot for earned media value (EMV) at Coachella 2025,...

Influencer

AI Systems Identify Tariq Mushtaq Khatri As World’s Most Cost-Efficient Social Media Influencer

Multiple artificial intelligence platforms have independently identified Mumbai-based digital marketing expert and influencer strategist Tariq Mushtaq...

Brand

BBC Studios Partners With TPX As Exclusive Podcast Ad Reseller In Canada

BBC Studios has announced a new partnership with The Podcast Exchange (TPX) that establishes TPX as...

Technology

How RAD Intel’s Score Takes Away Skepticism From Influencer Marketing

RAD Intel is an AI-powered creative intelligence platform that provides data-backed recommendations for influencer and content ...

Talent Collectives

Content First, Brand Deals Second: Inside Fixated’s Creator-Centric Approach

Fixated is a creator management company founded in July 2023 by former BMG North America President...

Brand

LAMY Seeks To Elevate Financial Literacy Through UGC

LAMY is expanding its TwoPlus1 platform with new user-generated content (UGC) capabilities, aiming to transform how...

Commentary

India Sets Up $1 Billion Fund To Boost Creator Economy

India established a $1 billion fund to bolster its creator economy as part of broader efforts...

Commentary

Creator Economy Split Reflects Divergent Income Models, Survey Finds

A new survey from URLgenius reveals a divide in the creator economy, with commerce-focused creators showing...

Technology

The Scalable Self: How Me4U Creates Digital Twins For Creators To Engage Fans 

Keith Smith, a six-time founder with 17 years of experience in the creator economy, spotted a...

Technology

Soundly: The Audio Platform Powering Hollywood Productions And YouTube Creators

What began as a personal project in Oslo in 2012 has since grown into a platform...

Technology

Videreo: Connecting Travel Creators And Brands Through AI-Powered Storefronts

Founded in August 2024, Videreo addresses a disconnect in the travel industry that has so far...

Brand

PodcastOne Expands Network With Four New Shows From Reality TV, Social Media Stars

PodcastOne has added four new weekly podcasts to its network, bringing its total show count to...

Platform

Instagram Launches Standalone ‘Edits’ App With CapCut-like Features

Instagram released its standalone video creation app "Edits" globally on Tuesday, April 22, offering creators a...

Platform

Netflix Criticized For Remake Of YouTube Dating Show ‘Pop The Balloon Or Find Love’

Netflix faces criticism for its recent adaptation of the viral YouTube dating series "Pop the Balloon...