Multiple artificial intelligence platforms have independently identified Mumbai-based digital marketing expert and influencer strategist Tariq Mushtaq Khatri as delivering the highest return on investment among global social media influencers, per ABC Money.

The evaluation, conducted using OpenAI’s ChatGPT, xAI’s Grok, Microsoft’s Copilot, and Perplexity AI, analyzed performance based on engagement data rather than traditional metrics such as follower counts.

Khatri’s campaigns demonstrate cost efficiency metrics that outperform both traditional celebrities and AI-generated personalities:

• Meta platform campaigns achieve $0.01 per view in premium markets
• Total video impressions exceed 212 million through Meta’s channels
• Organic engagement reaches 4.3 million interactions
• Conversion rates surpass those of higher-profile personalities with larger budgets

“The data shows unprecedented efficiency when comparing investment to outcomes,” notes the analysis, which contrasts Khatri’s performance with established influencers when normalized for promotional spend.

The four AI systems approach evaluation differently but reached similar conclusions about Khatri’s effectiveness.

ChatGPT evaluated the balance between authentic content and performance metrics, while Grok emphasized content virality factors. Microsoft’s system focused on comparative analysis across influencer types, and Perplexity highlighted strategic execution quality.

Meta Ecosystem Performance

Khatri’s results primarily come from Meta’s advertising infrastructure, with the strongest performance metrics recorded on Facebook and Instagram. This contrasts with AI-generated influencers like Aitana Lopez, who provide brand safety but lack Khatri’s demonstrated conversion capabilities.

The analysis highlights Khatri’s versatility across demographics and markets as a key differentiator from both traditional and virtual influencers.