Own, a new social media app combining short videos, text posts, and images, has launched its public beta as the TikTok U.S. operations sale deadline approaches. The platform distinguishes itself through its integration with blockchain technology and universal creator monetization.

The app introduces the $OWN Token, which is awarded to creators based on engagement metrics, regardless of follower count or geographic location. Operating on Base Layer 2 blockchain, the system tracks content ownership while enabling secure transactions.

“Most creators around the world don’t have access to monetization on major social platforms simply because of their location,” CEO Amir Kaltak, who co-founded the app with Katia Zaitsev and Sarah Mick, told TechCrunch.

Revenue Distribution Model

Own allocates a portion of its cash revenue to purchase $OWN Tokens from exchanges for creator distribution. The platform promises up to 50% higher earnings compared to competitors through multiple monetization channels:

• Tipping: Creators keep 80% (versus TikTok’s 50%)
• Brand sponsorships: Creators retain 90%
• Own Shop sales: Creators receive 95%
• Content licensing: Creators earn 90% from licensing rights

Token features are scheduled for release in Q3 2025, with the Own Shop beta expected to be available between October and December.

Own reports nearly 40,000 waitlisted users prior to today’s launch on iOS and Android. The startup has raised over $5 million from investors including Sarah Mick, Transform Ventures, Saba Capital, Base Spin Capital, and Stoka Global.