The Webby Awards has launched the Global Webby Credits Registry. The free platform lets more than 150,000 people credited on Webby-recognized work claim verified profiles documenting their contributions.

The registry covers 30 seasons of Webby Awards history, from 1996 through 2026, and spans 24,000 organizations. Eligible professionals include producers, writers, developers, designers, social strategists, and creators. The Webbys expect thousands more people to become eligible each year as new work is recognized. The awards’ categories include creators, alongside websites, video, advertising, social, podcasts, games, and AI.

The organization framed the launch around a shift in how professional reputation is built. It said credit for digital work has long been scattered across portfolios, resumes, and social profiles, often out of view of the search engines and AI systems that increasingly shape how people are found. The registry is intended to tie verified credits to an individual’s name in a format those systems can read.

“The people behind great creative work on the Internet have never been harder to find, and they’ve never mattered more,” said Jesse Feister, Executive Director at The Webby Group. “The Global Webby Credits Registry puts 30 years of Webby recognition in the hands of the more than 150,000 individuals who earned it, and the thousands who will earn it in the years ahead, giving them verified credentials to build reputation in the AI era.”

How Profiles Work

To claim a profile, users search the Webby Credits database, select the credits that are theirs, and verify their identity through LinkedIn before publishing. LinkedIn’s identity verification services confirm the match between a listed credit and the person claiming it. The Webby Awards issues the credits directly, and profiles are hosted on webbyawards.com at no cost.

Founding Members who are publishing their own profiles include Shonda Rhimes, Adam Scott, and Pooja Tripathi of Brooklyn Coffee Shop. These members are also inviting peers to join. PBS, iHeartMedia, and R/GA are backing the launch as well.

“Behind every great PBS digital experience is a team of talented people bringing our mission to life,” said Amy Wigler, VP of Multiplatform Marketing and Content at PBS. “The Webby Credits Registry gives those individuals recognition that stays with them throughout their careers.”

The Webbys plan an integrated marketing campaign featuring past winners, creators, and industry leaders to encourage eligible professionals to claim profiles.

The launch comes as search products adjust to where creator work now lives. In July, Google shipped a Search Console tool that lets creators without a website track how their Instagram, TikTok, and YouTube posts perform in Search.

The Webby Awards are presented by the International Academy of Digital Arts and Sciences. The awards received more than 13,000 entries from all 50 states and more than 70 countries this year.

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