Commentary

Australian Digital Ad Spend Surges To $15.6B: Video And Audio Lead The Growth

Australian internet advertising expenditure reached $15.6 billion for the financial year ending June 30, 2024, marking...

Brand

Kelce Brothers Strike $100M Deal With Amazon’s Wondery For ‘New Heights’ Podcast Expansion

Amazon’s Wondery announced a deal with NFL stars Jason and Travis Kelce for their popular podcast,...

Talent Collectives

Podimo Acquires Tonny Media: What It Means For Dutch Podcast Listeners

Danish podcast and audiobook subscription service Podimo announced the acquisition of Dutch podcast production house Tonny...

Influencer

Why SiriusXM Is Investing $125M In Alex Cooper And ‘Call Her Daddy’

SiriusXM announced a new multi-year agreement with Alex Cooper, host of the popular podcast “Call Her...

Commentary

[REPORT] 1,500+ New Brands Just Jumped Into Podcast Ads, Spending Surges 22% Y-o-Y

Magellan AI released its Quarterly Benchmark Report for Q2 2024, which noted that podcast advertising continues...

Agency

UK Startup Snags Canadian Podcast Producer Pacific Content

UK-based podcast production agency Lower Street announced in a news release that it has acquired Canadian...

Commentary

Black Podcast Listenership Soars 10% In 2023: What’s Driving This Surge?

New research from Signal Hill Insights reveals a significant increase in podcast listening among Black Americans....

Technology

This One-Click Solution Promises To End Podcast Ad Headaches

Podscribe, a podcast advertising attribution platform, has unveiled an Automated Pixel Distribution Feature aimed at streamlining...

Technology

150M Downloads Per Year: The Growth Story Behind Kevin Jones’ Blue Wire Podcast Network

Blue Wire, a sports-focused podcast network, has found success by catering to mid-tier content creators, challenging...

Technology

Swedish Podcast Leader Acast Teams Up With Japan’s Top Digital Audio Agency Otonal 

Acast, the Stockholm-based global podcast company, has partnered with Otonal Inc., Japan’s leading digital audio advertising...

Brand

70% Of Artists Struggle To Break Through – DistroKid’s Podcast Deal Aims To Change That

In an industry where 10 million artists compete for attention on Spotify alone, independent music distributor...

Influencer

TikTok Rivals To Podcast Partners: How 2 Irish Influencers Turned A Feud Into Friendship

Irish TikTok stars Miriam Mullins and Lauren Whelan have announced on Instagram the launch of their...

Influencer

Studio71 Snags “The Really Good Podcast” –  Bobbi Althoff’s Hit Deadpan Humor Show

Global media company Studio71 has secured an exclusive distribution, ad sales, and marketing agreement with “The...

Commentary

Study Reveals The Ad Format That’s 34% More Cost-Effective For Brand Awareness

A new study by Acast, the world’s largest independent podcast company and media agency OMD, demonstrates...

Technology

Spotify Rolls Out Creative Lab To Bolster $2B Ad Business

Spotify is launching an internal creative agency called the Spotify Creative Lab to encourage marketers to...

Brand

Colgate Bets Big On The Future Of Audio With Major Steven Bartlett Podcast Partnership

Colgate is making a strategic foray into podcast advertising in the UK market. The toothpaste giant,...

Technology

Discord Just Got A Lot More Entertaining With TuneIn’s 100,000+ Stations And Podcasts

Popular communication platform Discord has introduced a new activity called ‘TuneIn Radio & Podcasts’ in collaboration...

Influencer

Global Snags Hit Podcast Hosted By Marina Purkiss, Jemma Forte

Media & entertainment group Global has acquired the exclusive production and ad sales rights to The...

Commentary

[REPORT] Gen Z Can’t Get Enough Of This Emerging Content Format (18% More Likely To Watch)

According to Spotify’s recent report, “2024 Podcast Trends Tour,” the audio streaming giant has uncovered new...

Agency

The One Creator Space Opportunity PR Pros Don’t Want To Miss From Meltwater

Global media intelligence solutions company Meltwater announced a new program on Thursday that aims to elevate...

Technology

Going Global: Podscribe’s Latest Tool Reveals International Podcast Insights

Podcast attribution and analytics platform Podscribe announced the launch of a new product called “International Research”...

Influencer

Fitness Influencers Kayla Itsines Launches Podcast

Australian fitness influencer Kayla Itsines, who has amassed 16 million Instagram followers, is launching a new...

Influencer

Top 10 Most Popular Christian Podcasts

The podcast market is seeing significant growth in the religion category, with 15% of all podcasts...

Influencer

‘Diary Of A CEO’ Host Steven Bartlett Launches Global Podcast Company Flight Studio With Ex-Acast Duo

Steven Bartlett, entrepreneur and host of “The Diary Of A CEO” (DOAC), has announced the launch...

Brand

Warner Bros. Sold Rooster Teeth’s Roost Podcast to Talent Agency Managing MrBeast, Kai Cenat

Warner Bros. Discovery has sold Rooster Teeth’s Roost Podcast Network to Night, a talent management company...