Pocket.watch greenlighted a new original series called “Rabbit Hole” to be licensed by Hulu, the company announced this week. The production includes 10 half-hour episodes for its debut season, featuring collaborations between major digital creators. The show will premiere exclusively on Hulu in the U.S. in 2026.

The series assembles 12 digital talents with a combined audience of 421.8 million followers across social media platforms. The cast includes creators specializing in diverse content categories:

Topper Guild (Winston Topper Guild) leads the creator lineup with 111.2 million followers across platforms. Known for high-concept videos, pranks, challenges, and lifestyle content, Guild represents one of the show’s largest audience contributions.

Zhong (Zhongni Zhu) brings 78 million followers to the project. The creator specializes in entertaining challenges and family-friendly comedy content.

Artist ZHC (Zachary Hsieh) contributes 56.9 million followers and is recognized for custom creations and art challenges.

Gaming and sports creator Jesser (Jesse Riedel) adds 42.9 million followers, blending basketball, challenges, and entertainment content.

Illusionist Dan Rhodes delivers 37.2 million followers with content focusing on magic experiences.

Additional talent includes stunt performers That’s Amazing (25.4 million), girl-bloxer Mackenzie Turner (10.7 million), challenge creator Papa Jake (Jake McCormick – 9.3 million), prop builder Matthew Beem (8.5 million), shopping reviewers AJ & Big Justice (3.9 million), internet personality The Rizzler (3.2 million), and IRL streamer ExtraEmily (Emily Xuechun Zhang – 2.2 million).

Strategic Focus on Gen Alpha Audience

The production represents pocket.watch’s ongoing effort to transform digital creators into mainstream entertainment properties. The company positions the series as a reimagined variety show format designed for the digital generation, featuring over-the-top challenges, animation, gaming, and music elements.

“Rabbit Hole pushes boundaries to give creators an authentic place for their work on a premium platform,” says Albie Hecht, Executive Producer and Chief Content Officer at pocket.watch.

The company cites its expertise in Gen Alpha preferences as central to the show’s development strategy, particularly as this demographic enters high school age. The fast-paced content structure incorporates surprise appearances and innovative collaborations between the featured creators.

Expanding Existing Partnership

This project extends Hulu and pocket.watch’s ongoing collaboration, which already includes 37 titles featuring more than 20 digital creator brands. The series is co-created by Albie Hecht and Carin Davis, Head of Development at pocket.watch, together with Executive Producer Chris M. Williams, the company’s Founder and CEO.

Company Background

Pocket.watch – recognized among TIME100 Most Influential Companies of 2025 – focuses on transforming digital creators into global entertainment franchises through original content, consumer products, and platform distribution.

The company’s content library includes tens of thousands of digital creator-led videos distributed globally across over 43 platforms, generating hundreds of millions of monthly viewing hours. This library features multiple seasons of the company’s MishMash™ format alongside pocket.watch originals, including the Emmy-nominated “Ryan’s Mystery Playdate” and the animated series “Love, Diana.”

The company’s strategic approach centers on delivering content for Generation Alpha across traditional and digital platforms, representing an extension of its established business model of developing creator-driven entertainment properties.

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