Pinterest released its “2025 Autumn Trend Report,” revealing significant growth in interest for secondhand and vintage shopping among its user base, with Gen Z driving much of this trend. The report highlights a range of emerging fashion, home decor, beauty, and travel preferences that are gaining traction on the platform as autumn approaches, continuing the platform’s evolution as a discovery and shopping destination.

Searches for “dream thrift finds” have increased by 550% among Gen Z, which now represents more than half of Pinterest’s users, while searches for the “vintage autumn aesthetic” have risen by 1,074%. Male users are also participating in this movement, with searches for “secondhand outfits for men” growing by 31%.

The trend extends beyond clothing into home environments, with searches for “secondhand kitchens” and “secondhand decor” increasing by 1,012% and 283% respectively.

In response to this demand, Pinterest is launching the “Thrift Shop,” a new shopping experience running from August 20 to September 26, 2025. This feature connects users with vintage and secondhand retailers, featuring weekly closet drops curated by industry tastemakers. 

According to the report, this initiative reflects how “Gen Z Pinterest users are curating unique spaces and personalizing their styles with pre-loved treasures, proving that sustainability and creativity go hand in hand.”

Fashion Trends: Vintage Prep and Polka Dots

The report identifies several notable fashion trends for autumn 2025, with vintage aesthetics appearing across multiple style categories. Preppy styles are resurging, with searches for “women’s preppy outfits” up 47,680% and “new preppy style” increasing 5,555%. The influence of the 2000s is particularly strong, with “2000s preppy aesthetic” searches up 2,867%.

Simultaneously, “caffeine-inspired clothing” is trending, including “vanilla latte blonde hair” (+2,023%) and “coffee brown pants outfit” (+632%). These neutral, beverage-inspired tones are described in the report as “redefining foodie fashion.”

For male Pinterest users, vintage watches represent a growing accessory trend, with “vintage luxury watch” searches increasing by 82% and “vintage watch for men” rising by 65%, supporting the report’s observation that “Gen Z men elevate every fit with vintage watches and classic timepieces.”

The 1960s babydoll glamor trend shows the cross-generational appeal of vintage styles, with “60s babydoll aesthetic” searches increasing 4,428% and “1960s evening gown” up 5,928% among Gen Z users specifically. Patchwork clothing continues this crafted, unique aesthetic, with searches for “patchwork tee shirt” up 4,443%.

Home Decor: Office Spaces and Vintage Elements

As workplace arrangements continue to evolve, Pinterest users are searching for ways to personalize their professional environments. “Cubicle Chic” dominates workplace decor, with “chic cubicle decor” searches increasing by 1,543% and “cubicle makeover ideas” rising by 2,767%. Office-specific aesthetics are also emerging, with “green office aesthetic” searches up 1,065%.

In home design, statement tiles are becoming focal points, with “vintage tiles” searches up 1,107% and “terracotta tiles texture” increasing 833%. This ties into the broader vintage aesthetic visible across various categories.

The Art Deco revival is particularly evident among Gen Z users, with searches for “Art Deco interior 1920s vintage” increasing by 745% and “Art Deco vintage” up 805%. This trend demonstrates how historical design elements are being reinterpreted for contemporary spaces.

Beauty: Grunge Revival and Sea-Inspired Skincare

Beauty trends for autumn 2025 blend nostalgia with innovation. Grunge-inspired makeup is making a comeback with a sophisticated twist, as evidenced by a 652% increase in “clean grunge makeup” searches and a 368% rise in “natural grunge makeup” searches. 

Skincare featuring marine ingredients continues to gain traction, with “salmon DNA” searches increasing 623% and “salmon DNA treatment” up 234%. The report identifies these as part of “sea science” ingredients valued for “proclaimed glow-boosting benefits.”

Seasonal fragrances focus on warm scents for autumn, with “autumn scents” searches increasing by 77% and “layering scent combos” rising 157%. The report describes these as “warm, nostalgic scents like apple, vanilla, and caramel” that invite users to “wrap yourself in comfort.”

Among Gen Z users, 90s-inspired pixie cuts are experiencing a resurgence, with searches for “chic pixie” up 2,435% and “pixie haircut 90s” increasing by 724%, further demonstrating the cross-category appeal of 90s nostalgia.

Travel Destinations: European Countryside and Beyond

Pinterest users are showing increased interest in specific travel destinations that blend cultural experiences with picturesque landscapes. European countryside escapes are trending, with “Switzerland countryside” searches up 367% and “England countryside cottage” searches increasing 814%.

Travel-inspired fashion continues to grow in tandem with destination interest, with “countryside fashion” searches up 277% and “Cotswolds outfit” searches increasing 597%. This connection between travel and style highlights how Pinterest users seek cohesive aesthetic experiences.

Brazil emerges as a destination of interest, with “Brazil photos” searches up 441% and “Brazil nature” increasing 74%. The report characterizes Brazil as offering a “blend of vibrant cities and natural wonders.”

Greece maintains its popularity, particularly for its historical sites and sunset views, with searches for “Santorini night” up 83% and “Greek ruins” increasing 79%.

Food: Mini Desserts and Sweet Breads

Culinary trends on Pinterest emphasize creative interpretations of seasonal baking, with a focus on shareable formats. Sweet versions of focaccia bread are gaining popularity, with “cinnamon focaccia” searches increasing 562% and “sweet focaccia bread” up 218%.

Miniature baked goods are trending overall (+281%), including “mini egg cheesecake” (+854%) and “mini pancake bar” (+586%). These small-format treats show how this season’s flavors are best enjoyed in shareable, snackable portions.

With Gen Z users particularly drawn to secondhand shopping and vintage aesthetics, the “2025 Autumn Trend Report” suggests a continuing shift toward more sustainable consumption patterns combined with a strong interest in vintage elements that appear consistently across fashion, beauty, and home categories.

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