Pinterest has partnered with Chamberlain Coffee on a limited-edition Sea Salt Toffee Flavoured Blend, available in the United Kingdom, United States, Canada, and Europe. The collaboration represents Pinterest’s first co-branded global product in its 15-year history.

The product draws inspiration from Pinterest’s annual trend forecast, specifically the “Fisherman Aesthetic” identified in the company’s Pinterest Predicts report. Chamberlain Coffee founder, influencer Emma Chamberlain, developed the campaign and design using Pinterest’s platform to explore flavor profiles and gather visual inspiration.

“Pinterest has been a massive inspiration and tool for building Chamberlain Coffee—it’s where we find inspiration for upcoming campaigns, discover new flavors and keep up with drink trends,” Chamberlain said in a blog post.

The coffee launch coincides with Pinterest’s broader strategy to integrate creator content into its platform. Pinterest recently announced a partnership with affiliate shopping platform LTK that automatically cross-posts high-performing influencer content to Pinterest feeds.

Pinterest also addresses AI content concerns with new detection tools while enhancing shopping capabilities through AI-driven ad solutions like “auto-collages,” which transform product catalogs into shoppable content.

Retail Presence Expansion

To support the launch, Chamberlain Coffee’s Century City, Los Angeles café serves a specialty co-branded coffee drink called the “Salted Sailor” from June 17-24, alongside a limited-edition merchandise collection.

The café, which opened in January, represents Chamberlain Coffee’s first permanent retail establishment after the brand expanded from 1,000 storefronts in 2023 to over 12,000 in 2024. The company generated an estimated $20 million in revenue in 2023.

“This partnership marks an exciting first: our debut co-branded product,” stated Nadine Zylstra, Pinterest’s Global Head of Programming and Originals. “It’s incredible to see how brands like Chamberlain Coffee are leveraging our predictive insights to guide their product development.”