Talent Collectives

Underscore Talent Names New Partner, Hires BuzzFeed Veteran For Social Strategy

Creator management company Underscore Talent announced two strategic leadership moves to strengthen its position in the...

Commentary

News Creators Rival Traditional Media For Audience Attention, Global Study Shows

A new study from the Reuters Institute for the Study of Journalism reveals a striking geographic...

Platform

Meta, TikTok, Snap To Comply With Australia’s Youth Social Media Ban Despite Opposition

Social media giants Meta, TikTok, and Snap announced they will implement Australia’s ban on users under...

Agency

How Paula Bruno Is Building Systems To Measure Real Influence At Intuition Media Group

As influencer marketing matures into an industry driven by data, Paula Bruno is steering Intuition Media...

Platform

Pocket.Watch Partners With Hulu To Launch Creator-Led Series ‘Rabbit Hole’

Pocket.watch greenlighted a new original series called “Rabbit Hole” to be licensed by Hulu, the company...

Talent Collectives

IAB Launches ‘Creator Week’ In 2026, Repositioning Podcast Upfront Within Expanded Fall Marketplace

The Interactive Advertising Bureau (IAB) announced a significant restructuring of its 2026 events calendar, creating a...

Platform

Assault Of Top Streamer At TwitchCon Raises Serious Safety Concerns For Women Creators

A high-profile incident at TwitchCon San Diego spotlights growing safety concerns for content creators at live...

Commentary

GCC Influencer Market Jumps 75% As Lifestyle Creators Lead Growth

The Gulf Cooperation Council (GCC) region now hosts 263,000 monetized social media influencers, representing a roughly...

Talent Collectives

At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale

CreatorIQ Connect, an annual industry gathering now in its third year, will bring more than 1,300...

Brand

World Poker Tour, Creator Television Team Up For Creator Poker Championship

World Poker Tour (WPT) and streaming network Creator Television are partnering to produce the inaugural “Creator...

Commentary

Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%

The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...

Commentary

The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing

Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...

Influencer

Twitch Creator Broadcasts Childbirth Live As Platform CEO Watches

Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, including...

Commentary

NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds

The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...

Technology

How Startup Gearlink Uses AI To Streamline Creator Partnerships While Keeping Human Control

Gearlink AI streamlines the creator partnership process with technology that automates discovery, contract management, and performance...

Brand

How Bonkers Toys Turns Creator Channels Into Retail Franchises — And Why PrestonPlayz Is Their Next Big Bet

Bonkers Toys has established a methodical process for transforming digital creators into physical toy franchises that...

Agency

Creator Agency NewGen Pushes Deeper Integration As Brands Embrace Influencer Marketing

NewGen, a social-first creative and creator agency with 95 full-time employees across five global offices, is...

Agency

Glasgow Influencer Marketing Agency Saulderson Media Acquired By Journey Further

Journey Further has acquired Glasgow-based influencer marketing agency Saulderson Media, aiming to scale its global influencer...

Influencer

iShowSpeed Draws Crowds Of Hundreds In Hollywood On Final Day Of U.S. Tour

YouTube streamer iShowSpeed concluded his “Speed Does America Tour” with a high-profile appearance in Hollywood, drawing...

Platform

Kick, OTK Partner With Texas Ranchers For Creator Pickleball Tournament In Austin

Live streaming platform Kick has partnered with creator network OTK and the Texas Ranchers Major League...

Technology

Twin Galaxies Launches Creator Competition Committee Backed By Logitech G Partnership

Twin Galaxies has announced the formation of its Creator Competition Committee, bringing together eight gaming influencers...

Platform

Twitch’s Bet On Democratizing Creator Monetization

Twitch is eliminating the traditional barriers to creator income with a new strategy that makes monetization...

Commentary

YouTube Captures 78% Of Gen Alpha Viewers, Research Shows

YouTube remains the most widely used media platform among Gen Alpha, with 78% of surveyed children...

Technology

How Twin Galaxies Transformed Ad Viewability With Karl Jobst’s ‘Doom’ Challenge

Traditional YouTube ad reads see the majority of viewers hitting the skip button. Yet when gaming...

Technology

Why GigaStar’s Recent Raise Proves Creators Are Becoming An Investable Asset Class

The creator economy has lacked something essential that traditional industries take for granted: a regulated financial...