Talent Collectives

From Gaming Juggernaut to Media Empire: FaZe’s Ambitious $11M Transformation

GameSquare Holdings, Inc. announced the formation of FaZe Media, a new creator-led internet media company. Following...

Influencer

CAA Just Signed A YouTube Star Who Turned Gaming Videos Into A Multi-Million Viewer Empire

YouTube sensation LaurenZside, also known as Lauren Weber, has signed with leading talent agency CAA for...

Influencer

Cozy Gaming Offers An Alternative To The Violence Of So Many Video Games. Here Are The 10 Cozy Gamers You Should Know.

What Is the Cozy Gaming Trend? Though the video game industry is highly diverse, it does...

Platform

Gaming Platform Bets On Creator Economy With $35 Million Fund In Social Media Campaign

Roblox, the online gaming platform, has officially launched a $35 million Creator Fund, expanding beyond just...

Commentary

“A New Era Of Mobile Gaming”: A Breakdown Of TikTok’s Report

Gaming is currently one of the main pillars of internet culture, especially considering that we’re in...

Technology

Thece Bridges Brands To Creators Through Innovative Esports And Gaming Campaigns

Thece, founded in 2018 by CEO Zachary Rozga, aims to foster consumer engagement between brands and...

Influencer

Who Is Suraj Singh: A Gaming Influencer’s Journey Unveiled

Suraj Singh, a former delivery boy, transformed his passion for gaming into a thriving career as...

Talent Collectives

The State Of The Gaming Influencer Industry With Jacqueline Garrett, The Founder And CEO Of GGWP Academy 

Jacqueline Garrett, the Founder and CEO of GGWP Academy, has a personal connection to gaming and...

Commentary

Gaming And Twitter – Analyzing Twitter’s Gaming Communities

Gamers love Twitter due to the platform's ability to house gamer-friendly, multimedia content. Mentions of #gaming...

Talent Collectives

Bill Kenney: Underscore Talent Expands Gaming Division With Premiere Gaming Creators And Esports Players

The popularity of gaming is only going to grow, regardless of the economy or world events....

Influencer

YoboyRoy on Being a Full-Time Gaming Content Creator and Exploring the Fitness Niche

For the last six years, YoboyRoy has been a full-time content creator in the gaming niche,...

Influencer

OG Minecraft YouTubers: The Pioneers of Gaming Content on YouTube

Minecraft is undoubtedly one of the most popular video game franchises in the world. Since its...

Brand

How the Gucci Gaming Academy Is Supporting a New Generation of Gaming Influencers

The alluring world of competitive gaming has dominated social media for many years, inspiring a generation...

Influencer

Allie Macpherson: Launching Profitable Opportunities in the Gaming Industry

Who is Allie Macpherson? With 225,000 followers on Twitch and an additional 107,000 subscribers on YouTube,...

Brand

Brad Manuel: How Livewire Is Approaching Gaming Marketing

With about 3 billion gamers worldwide, by Livewire CEO Brad Manuel’s estimation, there’s clearly a huge...

Tech

Streamlabs’ Ashay Urs Explains How ‘Network Boost’ Helps IRL Creators Stay Live Without Bonding Hardware

IRL streaming on Twitch grew nearly 85% over the past year to almost 400 million hours...

Commentary

Creator Economy Event Calendar – August 10, 2026 – eTail Boston, TBEX Asia, Glossy Pop NYC, and More

This issue’s Creator Economy calendar spans nine events from August 10 through September 11, 2026, across...

Platform

KICK Opens to Advertisers After Three Years of Creator-First Growth

KICK has launched KICK Ads, opening its platform to advertisers for the first time since its...

Agency

Enterprise Clipping Agency Lumina Clippers Sells Distribution to the Brands Paid Social Won’t Take

Rhys Mckay spent five years managing a Dubai-based crypto marketing firm, overseeing influencer spend for clients...

Influencer

Spy Ninjas’ Founders Are Betting $25M That a YouTube Franchise Can Become an Entertainment Company

Chad Wild Clay and Vy Qwaint built “Spy Ninjas” into one of YouTube’s largest family franchises...

Tech

Razer Buys StreamElements to Expand Its Creator Tools Ecosystem

Gaming hardware brand Razer has acquired the assets of StreamElements, the cloud-based tools platform, from Live...

Commentary

Creator Economy Event Calendar – August 3, 2026 – Gamescom, GIMA, DMWF North America, and More

This issue’s Creator Economy calendar spans seven events across the United States, Germany, Australia, and the...

Commentary

24 Creator Economy Experts Explain Why U-16 Social Media Bans Are a Wake-Up Call for Brands 

Youth social media regulation is accelerating around the world. Lawmakers in the United States, Canada, the...

Influencer

Court Filings Reveal How MrBeast Pitches Brands

Court documents filed in an ongoing lawsuit between MrBeast (Jimmy Donaldson) and his food-industry business partner...

Platform

After a Decade Building Snapchat’s Sports Business, Emma Wakely Is Taking the Playbook Everywhere

Gen Z sports fans increasingly follow athletes rather than teams, willing to shift allegiances when a...