Commentary

Gaming And Twitter – Analyzing Twitter’s Gaming Communities

Gamers love Twitter due to the platform's ability to house gamer-friendly, multimedia content. Mentions of #gaming...

Talent Collectives

Bill Kenney: Underscore Talent Expands Gaming Division With Premiere Gaming Creators And Esports Players

The popularity of gaming is only going to grow, regardless of the economy or world events....

Influencer

YoboyRoy on Being a Full-Time Gaming Content Creator and Exploring the Fitness Niche

For the last six years, YoboyRoy has been a full-time content creator in the gaming niche,...

Influencer

OG Minecraft YouTubers: The Pioneers of Gaming Content on YouTube

Minecraft is undoubtedly one of the most popular video game franchises in the world. Since its...

Brand

How the Gucci Gaming Academy Is Supporting a New Generation of Gaming Influencers

The alluring world of competitive gaming has dominated social media for many years, inspiring a generation...

Influencer

Allie Macpherson: Launching Profitable Opportunities in the Gaming Industry

Who is Allie Macpherson? With 225,000 followers on Twitch and an additional 107,000 subscribers on YouTube,...

Brand

Brad Manuel: How Livewire Is Approaching Gaming Marketing

With about 3 billion gamers worldwide, by Livewire CEO Brad Manuel’s estimation, there’s clearly a huge...

Platform

Kick Hits 100M Users but Co-Founder Warns Milestone Masks Deep Platform Flaws

Kick has reached 100 million users, a milestone co-founder Bijan Tehrani marked with measured candor.  “100M...

Tech

Plaiced CEO Kaaveh Shoamanesh on Building a Network Inside the Internet’s Closed Doors

The open web gets the budgets. The gated web gets the conversations. Kaaveh Shoamanesh, CEO of...

Tech

InfluenConnect™ Wants to Be the Skyscanner of Global Influencer Marketing

When a global brand wants to book an influencer in Japan or Singapore, it often doesn’t...

Platform

Snap Locks In Qualcomm as Long-Term Chip Partner for Specs AR Eyewear Platform

Specs Inc., a Snap subsidiary focused on augmented reality (AR) eyewear, has signed a multi-year strategic...

Tech

Stanify’s Hank Leber on Turning Brand Comment Sections Into Business Intelligence Tools

Nearly 90% of social media comments from brands go unanswered, according to Hank Leber, co-founder of...

Influencer

iShowSpeed Anime Series in Development at Big Shot Pictures, ‘One Piece’ Showrunner Matt Owens to Write

YouTube creator iShowSpeed is set to star in an anime-style series in development at Big Shot...

Agency

How Shady Dnaf Turned a Snapchat Bet Into a $23M Creator Economy Exit

When Amsterdam-based entrepreneur Shady Dnaf flew to Los Angeles around six years ago with no case...

Commentary

Creator Pricing, Rewritten: 50 Industry Professionals on Metrics That Actually Predict Performance

Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S....

Commentary

WorldBuilder Summit Debuts as First Dedicated Event for UGC Creators Across Roblox, Fortnite, and Beyond

WorldBuilder Summit will hold its inaugural conference on April 23, 2026, at The London West Hollywood...

Agency

HardScope Wants to Be the Infrastructure Layer the Creator Economy Is Missing

Around 5% of the global digital ad market flows into the Creator Economy, even though youth...

Tech

Glystn Just Landed Stagwell, Influential, Weber Shandwick – CEO Ethan Fassett Says the Agency Intelligence Race Is On

Glystn, the AI social intelligence platform founded in San Francisco in 2021, has secured enterprise partnerships...

Platform

Elon Musk Halts X Plan to Prioritize Local Impressions in Creator Revenue Payouts After Backlash

X reversed course on a proposed update to its creator monetization program within hours of the...

Brand

From Followers to Shelf Space: Bonkers Toys’ Lisa Berlin Wright on What Creator Licensing Actually Requires

The toy aisle has always been a lagging indicator of culture. By the time a character...

Commentary

Creator Economy, Influencer Marketing, and Social Media Events to Watch in May 2026

May 2026 brings a dense stretch of conferences and summits targeting marketing professionals, platform practitioners, content...

Tech

Popular, Not Famous: How Tiltify’s $100M Fundraising Year Redefines Creator Philanthropy

Michael Wasserman, co-founder and CEO of Tiltify, entered 2026 with a milestone that had seemed improbable...

Platform

Meta Pulls ‘Horizon Worlds’ From Quest Headsets, Shifts Platform to Mobile Only

Meta is removing “Horizon Worlds” from its Quest VR headsets by June 2026, redirecting the social...

Talent Collectives

Creator Economy Veterans Behind TalentX, YMU Form Independent Talent Firm Glossary Artists

A group of former TalentX and YMU Entertainment executives has launched Glossary Artists, an independent talent...

Agency

The Paul Harville Group’s Gigi Harville: Stop Labeling Creators and Start Building Brands

When Gigi Harville founded The Paul Harville Group in 2012, TikTok didn’t exist, Instagram was barely...