Search results for "gaming"
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Technology
Soulbound Introduces Web3 Streaming Platform That Lets Creators Earn While Playing
September 23, 2024Soulbound unveiled its Web3 live streaming platform at TwitchCon 2024 in San Diego, California, introducing blockchain...
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Commentary
The Hollywood Reporter, iHeartRadio Announce Exclusive Event for A-List Influencers, Creators
September 23, 2024The Hollywood Reporter (THR) and iHeartRadio are launching a new event celebrating top digital creators and...
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Brand
Twitch Unveils New Ad Format In Fortnite With 2 Major Brands Already On Board
September 23, 2024Amazon-owned Twitch introduced a new advertising format called “The Glitch” in Fortnite, with Domino’s and Peloton...
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Agency
Aidem Agency CCO Marwan Guedamsi Explains How They Became TikTok’s Go-To Partner For Marketing In Western Europe
September 19, 2024TikTok’s explosive growth has left many brands scrambling to adapt, but Aidem Agency saw it coming. ...
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Influencer
UTA Snags KreekCraft, Roblox’s #1 Streamer And YouTuber With 10+ Million Subscribers
September 16, 2024United Talent Agency (UTA) has signed KreekCraft, the leading Roblox livestreamer and YouTube content creator. According...
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Commentary
Webby Awards Introduces “Creators,” “Brand Of The Year” Categories, Expands “Video & Film” For 29th Annual Event
September 11, 2024The Webby Awards, dubbed “the Internet’s highest honor” by The New York Times, is launching its...
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Brand
TikTok Joins Washington Capitals As Official Partner: Logo To Feature On Road Jerseys For 50th Anniversary
September 10, 2024TikTok and Monumental Sports & Entertainment (MSE) announced a multiyear partnership, making TikTok an official partner...
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Influencer
MostlyLuca Reveals How He Went From Lip-Syncing Videos On TikTok To Full-Time Content Creation
September 10, 2024Luca Schaefer-Charlton never expected his seventh-grade lip-syncing videos to lead anywhere. Now, at 20, he’s juggling...
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Platform
Inside TikTok’s Multi-Year NFL Deal To Enhance Football Experience
September 9, 2024TikTok and the National Football League (NFL) announced an expansion of their partnership through a new...
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Platform
Gen Z’s Surprising Music Hub: 79% Of Teens Use This Platform (Hint: It’s Not Spotify)
September 6, 2024A new study, “PARTY USA Summer 2024,” reveals that YouTube has become the dominant platform for...
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Brand
Unplugging in a Scrolling World: Games4Two’s Mission to Bring Families Back to the Board Game Table
September 6, 2024Board games are making a comeback, and it’s not just family game nights driving the trend....
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Technology
Everbloom CEO Lukas Runte Reveals Why Traditional Finance Is Failing Content Creators
September 6, 2024Imagine popular YouTubers wielding the financial power of a Hollywood studio. That’s the future Everbloom is...
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Technology
Ex-Revolut Duo’s Live-Shopping App Tilt Secures $18M In Funding
September 5, 2024Tilt, a UK-based live-shopping startup founded by former Revolut employees, recently raised $18 million in a...
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Agency
Wasserman Strengthens Creator Division With Long Haul Management Acquisition
September 5, 2024Wasserman, a global sports, music, and entertainment company, has acquired Long Haul Management, a digital-first talent...
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Influencer
CAA Signs TikTok Star TooTurntTony As His Ice Tea Brand And Viral Content Go Mainstream
September 2, 2024Creative Artists Agency (CAA) has signed Anthony “Tony” Dawson, better known as TooTurntTony, for representation. Dawson,...
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Platform
TwitchCon San Diego Unveils 20+ Interactive Experiences
August 27, 2024Twitch announced more than 20 interactive experiences for its upcoming TwitchCon event in San Diego, scheduled...
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Platform
LinkedIn Expands Content Marketing Capabilities With Sponsored Articles, Newsletters
August 22, 2024LinkedIn introduced Newsletter Articles and updated Sponsored Articles in July, expanding its content marketing offerings for...
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Strategy
Unveiled: The 36-Page MrBeast Guide To YouTube Dominance — And The Controversies It Sparks
August 22, 2024A leaked internal document from MrBeast Productions offers a look into the content creation strategies of...
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Platform
Snapchat’s Latest Ad Platform Updates: Key Improvements And Results
August 16, 2024Snap Inc. reports significant growth in its advertising platform, with the number of active advertisers more...
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Agency
How OpraahFx Is Nurturing India’s Next Generation Of Digital Influencers
August 8, 2024Indian influencer marketing and talent management company OpraahFx launched a Creator Accelerator Program (CAP) to boost...
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Influencer
MrBeast Under Fire As Allegations And Old Comments Threaten YouTube Empire
August 5, 2024Jimmy “MrBeast” Donaldson, one of YouTube’s most prominent figures, is currently facing backlash over resurfaced controversial...
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Platform
TikTok UK Taps Influencer Marketing Agency Diffraction For Expansion
August 5, 2024At a time when TikTok fame can seem elusive, Diffraction is charting a course to turn...
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Commentary
14 Top Brands Cracked The TikTok Code With This Simple Strategy [REPORT]
August 3, 2024A new study by creator marketing platform CreatorIQ outlines the strategies employed by top-performing brands on...
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Commentary
[REPORT] 1,500+ New Brands Just Jumped Into Podcast Ads, Spending Surges 22% Y-o-Y
July 31, 2024Magellan AI released its Quarterly Benchmark Report for Q2 2024, which noted that podcast advertising continues...
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Commentary
[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding
July 17, 2024A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...
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