Influencer

YoboyRoy on Being a Full-Time Gaming Content Creator and Exploring the Fitness Niche

For the last six years, YoboyRoy has been a full-time content creator in the gaming niche,...

Influencer

OG Minecraft YouTubers: The Pioneers of Gaming Content on YouTube

Minecraft is undoubtedly one of the most popular video game franchises in the world. Since its...

Brand

How the Gucci Gaming Academy Is Supporting a New Generation of Gaming Influencers

The alluring world of competitive gaming has dominated social media for many years, inspiring a generation...

Influencer

Allie Macpherson: Launching Profitable Opportunities in the Gaming Industry

Who is Allie Macpherson? With 225,000 followers on Twitch and an additional 107,000 subscribers on YouTube,...

Brand

Brad Manuel: How Livewire Is Approaching Gaming Marketing

With about 3 billion gamers worldwide, by Livewire CEO Brad Manuel’s estimation, there’s clearly a huge...

Platform

TikTok Studio Adds Multi-Camera Streaming With Simple QR Code Setup

TikTok is streamlining multi-camera live streaming capabilities through its TikTok Studio desktop application.  The platform now...

Technology

Pocket.watch: Helping YouTube Creators Build Global Franchises

YouTube’s algorithm can make or break creators. For those who manage to build a following, what’s...

Talent Collectives

Talenture Agency: The Live Streaming Accelerator With A Creator-First Business Model

Talenture Agency has built a creator management model that allows creators to keep 100% of their...

Talent Collectives

Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation

Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200...

Talent Collectives

UTA Expands UK Creator Division With Signings Of Jack Edwards, Madame Joyce, Lewis Goodall

UTA has signed three prominent UK creators for global representation across all areas as part of...

Commentary

Micro-Influencers: What Makes Them Top ROI Drivers

Technology

Data, Not Guesswork: Inside Moburst’s Business Impact Strategy

When an influencer with tens to hundreds of thousands of followers is in talks with a...

Technology

How Lickd Connects Creators With The Music They Need

MrBeast wanted to use music from major artists in his videos. Fitness channels needed proper workout...

Brand

Best Buy To Rollout Digital Storefronts For Content Creators, Influencers

Best Buy plans to launch a program this spring enabling influencers and content creators to build...

Platform

Trump Reveals Four Groups Are Involved In Potential TikTok Deal

U.S. President Donald Trump says that negotiations are underway with "four different groups" interested in acquiring...

Commentary

Australian Influencer Marketing Council Welcomes Four New Members

The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...

Commentary

YouTube Dominates Gen Alpha Media Consumption, New Research Shows

YouTube commands 78% of viewership among U.S. children aged 2-12, according to Precise TV's Winter 2024/2025...

Technology

Podeo: The ‘YouTube’ of Arabic Podcasts

"We want to amplify underrepresented stories and decentralize the narratives that have been told about communities,"...

Technology

Influencers Explain How PayPal’s Money-Saving Browser Extension Honey Short-Changes Them

PayPal’s Honey browser extension faces legal challenges from content creators who claim the platform diverts affiliate...

Brand

GTA Developer Explores Partnerships With Metaverse Creators To Transform Popular Game Into Creative Hub

Rockstar Games has engaged in discussions with leading creators from Roblox and Fortnite about potential collaborations...

Talent Collectives

Pioneering Political Creator Management: How Colossal Influence Is Turning Controversial Content Into Brand Success

In a world where brands run from controversy, Colossal Influence takes the other direction and embraces...

Commentary

India’s Creator Economy Surges 322% In Four Years, Research Shows

New research from influencer marketing platform Qoruz reveals India's creator economy has expanded from 962,000 influencers...

Agency

Merchantwise Group Expands Portfolio With Social Media Agency Buyout

Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...

Commentary

Survey Reveals Homegrown App That Dominates YouTube and Instagram in Korea

KakaoTalk dominates South Korea's social media market with a 98.9% adoption rate among adults, surpassing both...

Talent Collectives

Alon Shtruzman: Individual Creators, Not Networks, Will Lead Future of Entertainment 

After more than three decades in Television with roles at Viacom, Nat Geo, Fox, Hot Telecom,...