Brand

State Farm’s Creator Gaming Show Returns With Kai Cenat, Custom Prizes, And Charity Competition

State Farm’s “Gamerhood” returns for its fourth season on August 1, building on the success of...

Brand

Bonkers Toys Secures Exclusive Global License For YouTube Gaming Brand PrestonPlayz

Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz....

Technology

How Gamesight Is Elevating Creator Marketing In The Gaming Industry

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers increasingly...

Influencer

This Gaming Creator Garnered Over 4 Million Subscribers From Childhood Roblox Play — Now She Champions Women In Gaming At VidCon

IBella’s path to becoming one of YouTube’s prominent female gaming creators began with her sister’s obsession...

Platform

Twin Galaxies: Connecting Gaming Creators With Competitive Communities

Karl Jobst, a YouTube speedrunning analyst with over a million subscribers, launched his first official “DOOM”...

Commentary

Gaming Influencer Marketing Shifts To Performance Metrics, Cross-Platform Strategy, Per Report

A study of gaming influencer marketing reveals the industry is maturing, with platforms developing distinct roles...

Brand

Amaze Partners With Ghost Gaming As Official Merchandise Provider For Gaming Creators

Amaze Holdings, Inc. announced its subsidiary, Amaze Software, Inc., has entered a strategic partnership with Resurgens...

Strategy

The Art Of Gaming Integration: How Livewire Is Elevating Brand Presence In Gaming

Over three billion gamers spending two hours daily in virtual worlds represent an untapped marketing frontier...

Agency

Gaming Innovation Meets Convenience: Breaking Down UMI Games’ Sheetz Fortnite Integration

Convenience store chain Sheetz partnered with gaming studio UMI Games to create their first-ever fully custom...

Technology

Building The Gaming Creator Infrastructure: How Cloutboost Powers Gaming Influencer Marketing

“The beauty of gaming marketing is that unlike e-commerce, where you have limited data points, gaming...

Platform

YouTube Begins Testing Multiplayer Feature For In-App Gaming

YouTube is expanding its gaming presence by introducing multiplayer capabilities to its “Playables” platform, allowing users...

Influencer

Gaming Creator Turned Entrepreneur MeganPlays Shares The Content Strategy Behind Her Meteoric Rise

When Megan “MeganPlays” Letter set up her laptop to record gaming videos in her college dorm...

Brand

LA Gear Taps Thece To Launch Retro Gaming Challenge

LA Gear is stepping back into the spotlight with a nostalgic twist, leveraging the power of...

Influencer

Gaming Streamer Valkyrae Launches An Anime Company

Rachell “Valkyrae” Hofstetter, a prominent gaming streamer, announced the launch of Hihi Studios, a media company...

Platform

Variety To Host Gaming, Media & Entertainment Events In Partnership With TikTok

Variety and TikTok have announced a partnership to host two industry events this fall, focusing on...

Commentary

YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]

Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...

Technology

Soulbound Raises $4M Funding To Expand Streamer Bounties And Gaming Ecosystem

Web3 social gaming platform Soulbound raised $4 million in its latest funding round, which concluded in...

Technology

UMI Games New President Tom Parry Explains Why Brands Can’t Ignore Free-To-Play Gaming Platforms

“The introverts are finally having their day,” declares Tom Parry, the newly appointed President of Whalar...

Tech

Gaming Giants Thece, Gamurs Group Join Forces To Enhance Brand Engagement

Thece, a company specializing in brand integration within gaming experiences, announced a strategic partnership with Gamurs...

Agency

Gaming Influencer Vets Level Up With Rebrand To NewGen And Multimillion-Pound Funding For Creator Economy Play

Kairos Group, a UK social agency known for high-impact marketing campaigns targeting Gen Z and video...

Platform

Mobile Gaming Giant Voodoo Snaps Up Gen Z App BeReal For €500 Million

Voodooo, a mobile apps and games publisher with 7B+ worldwide downloads, announced it acquired BeReal, the...

Technology

Thece’s Miracle-Gro Campaign: A Fresh Approach To Influencer Marketing In Gaming

Thece, a martech startup, has partnered with Miracle-Gro to launch an innovative marketing campaign that challenges...

Talent Collectives

From Gaming Juggernaut to Media Empire: FaZe’s Ambitious $11M Transformation

GameSquare Holdings, Inc. announced the formation of FaZe Media, a new creator-led internet media company. Following...

Influencer

CAA Just Signed A YouTube Star Who Turned Gaming Videos Into A Multi-Million Viewer Empire

YouTube sensation LaurenZside, also known as Lauren Weber, has signed with leading talent agency CAA for...

Influencer

Cozy Gaming Offers An Alternative To The Violence Of So Many Video Games. Here Are The 10 Cozy Gamers You Should Know.

What Is the Cozy Gaming Trend? Though the video game industry is highly diverse, it does...