Search results for "gaming"
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Commentary
Where Live Streaming Advertising Is Heading: 3 Findings Brand Marketers Need To Know
February 18, 2026Stream Hatchet‘s “2025 Live Streaming Trends Report,” which covers 36.4 billion hours watched across all major...
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Tech
Pocket.watch Adds 8 YouTube Creators With Over 130M Subscribers To Global Distribution Network
February 18, 2026Digital-first studio pocket.watch has announced the expansion of its creator-led content lineup, adding eight new digital...
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Brand
Fanatics Sportsbook CEO: Kendall Jenner Super Bowl Ad ‘Exceeded Expectations’ With Download Spike
February 9, 2026Fanatics Sportsbook has recorded a significant increase in app downloads following its Super Bowl campaign featuring...
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Strategy
Influencer Marketing Strategist Polina Zueva On How Brands Should Approach Creator Partnerships In 2026
February 6, 2026Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to...
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Platform
Roblox’s Repositioning: Adults, AI, And Safety As The Platform’s Growth Drivers
February 6, 2026Roblox’s Q4 2025 shareholder letter opens with familiar signals of platform momentum, record bookings, surging daily...
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Commentary
How Mateusz Karbowy Turned Extreme Discipline Into A Credibility-First Creator Brand
February 3, 2026A professional firefighter with the Polish State Fire Service, a competitive athlete, and the creator behind...
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Commentary
India To Equip Over 15,000 Schools, Colleges With Animation Labs To Meet Creator Economy Demand
February 2, 2026The Indian government announced plans to establish animation and content-creation laboratories in 15,000 secondary schools and...
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Commentary
How Brands Can Win Big Cultural Moments Like The Super Bowl With Creators: 48 Experts Weigh In
January 30, 2026For decades, major cultural events – from the Super Bowl and the World Cup to award...
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Agency
Saying No As A Strategy: Keith Pape On Structuring YellowPike Media Around Business Outcomes
January 30, 2026For Keith Pape, digital marketing is not about impressions, likes, or viral moments that fade as...
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Influencer
Matt Kahla Built A $20M Business By Treating Content Creation Like A System, Not A Personality
January 29, 2026Matt Kahla does not describe himself as a viral creator. He does not chase trends, lean...
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Commentary
Tiltify Reports $100M+ In Creator Fundraising For 2025, Launches Top 30 Campaign Countdown
January 29, 2026Tiltify announced that creator-led campaigns on its platform raised more than $100 million in 2025, marking...
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Technology
From Music Marketing To Creator Infrastructure: Anthony Pisano’s Plan To Scale Performance At Game Over Media
January 21, 2026Anthony Pisano’s career grew closely alongside the creator economy. After more than a decade as a...
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Talent Collectives
Fixated Acquires Roblox-Focused Talent Agency Ellify In Seven-Figure Deal
January 21, 2026Digital talent management company Fixated has acquired gaming-focused talent agency Ellify in a seven-figure transaction, per...
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Agency
How Zorka.Agency Is Turning The History Of Influence Into Strategic Infrastructure For Marketers
January 20, 2026For much of the past decade, influencer marketing has been treated as a performance channel, optimized...
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Commentary
Publishers Explore Hybrid Creator Models As Video And Personality Gain Priority, Reuters Institute Finds
January 19, 2026Traditional news organizations are reassessing production, distribution, and talent strategies within journalism as the creator economy...
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Technology
Tech Company SuperAwesome Acquires Starglow Media To Expand Into Kids & Family Audio Content
January 14, 2026SuperAwesome has acquired Starglow Media, an independent ecosystem of kids’ and family audio content. The deal...
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Platform
Threads Tests Basketball Game For Direct Messages
January 14, 2026Meta is developing an in-message basketball game for Threads as the company continues expanding features on...
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Platform
Amazon Launches Creator Brand Program In UAE Through Partnership With Creators HQ
January 13, 2026Amazon Ads and Creators HQ have launched the Amazon Creators Foundry, a program enabling UAE-based content...
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Commentary
The 15 Fastest-Growing UK Instagram Accounts Of December 2025
January 12, 2026Millie Bobby Brown gained 3.6 million Instagram followers in December 2025, outpacing Anthony Joshua’s 2.2 million...
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Strategy
How Wicked Saints Studios Turned A Mission-Driven Game Into A Creator-Embedded Campaign For Real-World Connection
January 12, 2026Wicked Saints Studios does not view creators as a marketing channel layered on top of a...
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Agency
Inside Kindly Collective’s ‘High-Trust’ Model For Wellness Creators
January 12, 2026Kirsten McNeill did not set out to build a talent agency, but after nearly a decade...
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Commentary
TheBurntPeanut Tops 2025 VTuber Rankings As Western Creators Gain Ground, Data Shows
January 12, 2026American streamer TheBurntPeanut accumulated 60.2 million hours watched in 2025 to lead all Virtual YouTubers, according...
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Commentary
Collabstr Report: TikTok Campaigns Plummet As Brands Pivot To UGC
January 12, 2026Brands cut TikTok-specific campaigns by 48% in 2025 while user-generated content (UGC) collaborations surged 133%, according...
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Influencer
Adin Ross, Drake Face Class-Action Lawsuit Over Alleged Stake Casino Streaming Scheme
January 5, 2026Two Virginia residents filed a class-action lawsuit in federal court accusing music artist Drake, streamer Adin...
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Agency
TuManag3r: Building A Cross-Market Creator Economy Agency For Spanish-Speaking Talent
December 29, 2025TuManag3r operates across Spain, Latin America, and North America with a mandate that goes beyond traditional...

