Commentary

Where Live Streaming Advertising Is Heading: 3 Findings Brand Marketers Need To Know

Stream Hatchet‘s “2025 Live Streaming Trends Report,” which covers 36.4 billion hours watched across all major...

Tech

Pocket.watch Adds 8 YouTube Creators With Over 130M Subscribers To Global Distribution Network

Digital-first studio pocket.watch has announced the expansion of its creator-led content lineup, adding eight new digital...

Brand

Fanatics Sportsbook CEO: Kendall Jenner Super Bowl Ad ‘Exceeded Expectations’ With Download Spike

Fanatics Sportsbook has recorded a significant increase in app downloads following its Super Bowl campaign featuring...

Strategy

Influencer Marketing Strategist Polina Zueva On How Brands Should Approach Creator Partnerships In 2026

Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to...

Platform

Roblox’s Repositioning: Adults, AI, And Safety As The Platform’s Growth Drivers

Roblox’s Q4 2025 shareholder letter opens with familiar signals of platform momentum, record bookings, surging daily...

Commentary

How Mateusz Karbowy Turned Extreme Discipline Into A Credibility-First Creator Brand

A professional firefighter with the Polish State Fire Service, a competitive athlete, and the creator behind...

Commentary

India To Equip Over 15,000 Schools, Colleges With Animation Labs To Meet Creator Economy Demand

The Indian government announced plans to establish animation and content-creation laboratories in 15,000 secondary schools and...

Commentary

How Brands Can Win Big Cultural Moments Like The Super Bowl With Creators: 48 Experts Weigh In 

For decades, major cultural events – from the Super Bowl and the World Cup to award...

Agency

Saying No As A Strategy: Keith Pape On Structuring YellowPike Media Around Business Outcomes

For Keith Pape, digital marketing is not about impressions, likes, or viral moments that fade as...

Influencer

Matt Kahla Built A $20M Business By Treating Content Creation Like A System, Not A Personality

Matt Kahla does not describe himself as a viral creator. He does not chase trends, lean...

Commentary

Tiltify Reports $100M+ In Creator Fundraising For 2025, Launches Top 30 Campaign Countdown

Tiltify announced that creator-led campaigns on its platform raised more than $100 million in 2025, marking...

Technology

From Music Marketing To Creator Infrastructure: Anthony Pisano’s Plan To Scale Performance At Game Over Media

Anthony Pisano’s career grew closely alongside the creator economy. After more than a decade as a...

Talent Collectives

Fixated Acquires Roblox-Focused Talent Agency Ellify In Seven-Figure Deal

Digital talent management company Fixated has acquired gaming-focused talent agency Ellify in a seven-figure transaction, per...

Agency

How Zorka.Agency Is Turning The History Of Influence Into Strategic Infrastructure For Marketers

For much of the past decade, influencer marketing has been treated as a performance channel, optimized...

Commentary

Publishers Explore Hybrid Creator Models As Video And Personality Gain Priority, Reuters Institute Finds

Traditional news organizations are reassessing production, distribution, and talent strategies within journalism as the creator economy...

Technology

Tech Company SuperAwesome Acquires Starglow Media To Expand Into Kids & Family Audio Content

SuperAwesome has acquired Starglow Media, an independent ecosystem of kids’ and family audio content. The deal...

Platform

Threads Tests Basketball Game For Direct Messages

Meta is developing an in-message basketball game for Threads as the company continues expanding features on...

Platform

Amazon Launches Creator Brand Program In UAE Through Partnership With Creators HQ

Amazon Ads and Creators HQ have launched the Amazon Creators Foundry, a program enabling UAE-based content...

Commentary

The 15 Fastest-Growing UK Instagram Accounts Of December 2025

Millie Bobby Brown gained 3.6 million Instagram followers in December 2025, outpacing Anthony Joshua’s 2.2 million...

Strategy

How Wicked Saints Studios Turned A Mission-Driven Game Into A Creator-Embedded Campaign For Real-World Connection

Wicked Saints Studios does not view creators as a marketing channel layered on top of a...

Agency

Inside Kindly Collective’s ‘High-Trust’ Model For Wellness Creators

Kirsten McNeill did not set out to build a talent agency, but after nearly a decade...

Commentary

TheBurntPeanut Tops 2025 VTuber Rankings As Western Creators Gain Ground, Data Shows

American streamer TheBurntPeanut accumulated 60.2 million hours watched in 2025 to lead all Virtual YouTubers, according...

Commentary

Collabstr Report: TikTok Campaigns Plummet As Brands Pivot To UGC

Brands cut TikTok-specific campaigns by 48% in 2025 while user-generated content (UGC) collaborations surged 133%, according...

Influencer

Adin Ross, Drake Face Class-Action Lawsuit Over Alleged Stake Casino Streaming Scheme

Two Virginia residents filed a class-action lawsuit in federal court accusing music artist Drake, streamer Adin...

Agency

TuManag3r: Building A Cross-Market Creator Economy Agency For Spanish-Speaking Talent

TuManag3r operates across Spain, Latin America, and North America with a mandate that goes beyond traditional...