Technology

Why GigaStar’s Recent Raise Proves Creators Are Becoming An Investable Asset Class

The creator economy has lacked something essential that traditional industries take for granted: a regulated financial...

Talent Collectives

Lumina Media Takes Minority Stake In The Sidemen’s Management Company Arcade

Lumina Media, led by Thomas Benski, is investing a seven-figure sum in Arcade, the management company...

Commentary

Creator Economy Jobs September 2025: Streaming Platforms, AI Companies Lead Hiring

Following August, which featured global opportunities from Action Against Hunger’s entry into influencer marketing, and gaming...

Commentary

Creator Marketing Takes Top Priority For CMOs In 2026, LTK Study Finds

A new study from LTK and Northwestern University reveals that creator marketing has become the top...

Influencer

Beyond The Heart Eyes: How Lani Reclaimed Her Voice In The Creator Economy

In a small bedroom during the height of the 2020 pandemic, Lani (LanoExe) started filming content...

Platform

Snap Upgrades Operating System Ahead Of 2026 Spectacles Launch

Snap has unveiled Snap OS 2.0 ahead of its public launch of Spectacles in 2026, representing...

Influencer

Michelle Phan: From Running A Beauty Blog To Running A Digital Enterprise

Before TikTok dance challenges and Instagram influencer deals, Michelle Phan sat in front of a webcam...

Platform

YouTube Algorithm Changes Spark Viewership Crisis For Creators

Multiple content creators across YouTube report viewership declines beginning in mid-August, with data suggesting platform-wide algorithmic...

Platform

Roblox Unveils Short-Form Video App, Boosts Creator Payouts

Roblox has introduced a short-form video application and increased payout rates for developers, part of a...

Technology

Inside EKI Technologies’ Mission To Elevate Africa’s Creator Economy

Founded in August 2021 and based in Benin City, Nigeria, EKI Technologies is a digital incubator...

Brand

Schwab To Host Twitch ‘Catan’ Tournament, Blending Games With Finance

Financial services company Charles Schwab has announced its sponsorship of the first annual “Twitch Plays Catan”...

Brand

CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts

CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch...

Commentary

How Gen Z Is Reshaping Digital Media Through ‘Creative Maximalism’

A new generation of digital natives is transforming online content through what YouTube‘s Culture & Trends...

Agency

NewGen Taps Industry Vet Dana Pirkle To Spearhead Creator Division Growth

Creator agency NewGen has appointed Dana Pirkle as its new Talent Director. Based at the company’s...

Influencer

MrBeast Reportedly Planning To Launch Mobile Service

YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider...

Influencer

Kai Cenat Targets 1 Million Subs In ‘Final Mafiathon’ With Michael B. Jordan

Twitch streamer Kai Cenat has revealed plans for “Mafiathon 3,” promising to “go bigger than ever”...

Talent Collectives

Talent Agency UnderCurrent Talent Expands Digital Creator Roster With Project15 Acquisition

UnderCurrent Talent has acquired boutique creator management company Project15, bringing additional digital talent to its existing...

Platform

YouTube Rolls Out ‘Hype’ Feature Globally To Boost Smaller Creators

YouTube is expanding its “Hype” feature to 39 countries, including the United States, United Kingdom, Japan,...

Commentary

Food & Beverage Now 4th Largest Content Category On YouTube As Viewership Surges 32%

Food and beverage content on YouTube generated 457 billion views in Q1 2025 alone, representing year-over-year...

Commentary

Creator Economy Jobs August 2025: Global Expansion And Nonprofit Sector Drive Opportunities

Creator economy employment opportunities continue expanding into August, with companies across entertainment, technology, and nonprofit sectors...

Influencer

Kai Cenat Unveils Fortnite Icon Series Skin In Las Vegas Sphere

Streamer Kai Cenat revealed his upcoming Fortnite Icon Series skin through a two-minute video displayed on...

Technology

LFG: The DJ-Only Streaming Platform On A Mission To Take Back the Decks

DJs are the drivers of global dance music culture, yet on major streaming platforms, they’re buried...

Talent Collectives

Sixteenth Names Paramount Veteran RJ Larese As U.S. President, Elevates Four To Partner Roles

Sixteenth, a global creator talent management company within Whalar Group, announced RJ Larese as the new...

Technology

Klaxon AI: Making Audio Ad Creation Simple For Agencies And Creators

Klaxon AI is a UK-based company that transforms the complex process of creating audio advertising into...

Technology

Sony Innovation Fund Invests In Creator Monetization Platform Twiva To Boost Africa’s Creator Economy

Sony Innovation Fund has secured a strategic investment in African creator monetization platform Twiva, based in...