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Best Tips for Vlogging + How It Can Help You Grow Your Audience


Best Tips for Vlogging + How It Can Help You Grow Your Audience

Vlogging is one of the best ways for content creators to grow their audience and connect with people all around the world. With the number of vloggers only increasing, it’s only becoming more difficult to make your vlog stand out from the rest. Here are some tips on how to create a successful vlog and how it can help you grow your audience!

In recent years, an abundance of content creators are switching over to vlog-style content, as it’s one of the most popular video formats among viewers everywhere. Vlogging is essentially the same thing as blogging, except it’s in video format. 

Since vlogging is so popular among viewers, many influencers and content creators have found it to be an integral part of their social media success. In short, a good vlog is distinguished by using good camera equipment, making good editing choices, and creating a clickable thumbnail and title.

We’ve rounded up useful tips for creators wanting to get into vlogging, and how vlogging can help you grow your page and gain more followers – Let’s get started!

Best Tips for Vlogging + How It Can Help You Grow Your Audience


What Is a Vlog?

A vlog combines the words video and blog

Essentially, a vlog is a blog in video format. Any video that you’ve seen where a person is talking to the camera showing their everyday life would be considered a vlog.

Vlogs can cover a number of subjects ranging from gaming to reading to makeup and more! Vlogging is an amazing content format for creators to use because there’s so much flexibility in what you can post and viewers love watching them; It’s a win-win for both parties. 

Some of the most popular social media platforms where vlogs are posted include:

  • YouTube
  • TikTok
  • Snapchat
  • Instagram
  • Facebook
  • Twitch

Useful Tips for Vloggers

If you’re thinking about starting a vlog or if you’re in the early stages of your vlogging career, here are some useful tips that might help you take your vlogging skills to the next level. 

Have a Plan of What You’re Going to Talk About

The first step to starting a successful vlog is figuring out what you’re going to talk about. Most successful vloggers have a specific niche that they focus on. So, figure out what interests you, what you can talk a lot about, and how you can make that subject appeal to your target audience.

For example, one of popular YouTuber Emma Chamberlain’s main interests in her early vlogging career was iced coffee. Now, she has gone on to start her own extremely successful coffee company called Chamberlain Coffee. Needless to say, choosing a niche is very beneficial!

Once you have figured out what you want to talk about in your vlog, you may want to create a loose outline to refer back to while vlogging. Since vlogs often span over a few hours, it’s easy to get sidetracked or distracted, especially towards the end of the vlog. Keeping a rough outline will ensure that you stay on topic and make sure everything you wanted to say in the video is included.

Use a High-Quality Lightweight Camera

The type of camera you want to use for your vlogs is completely up to you. While there are many successful vloggers who only use their phones to film, having a high-quality lightweight camera is going to be the most beneficial if you’re serious about vlogging.

The ideal camera for vloggers is one that is both high-quality and functional, but also lightweight and easy to travel with. 

One of the best digital cameras that vloggers love is the Sony ZV-1 Digital Camera. This camera has built-in autofocus that operates in real-time, a built-in microphone, and image stabilization tools that prevent your videos from appearing shaky while moving around. 

Best Tips for Vlogging + How It Can Help You Grow Your Audience

Use Adequate Lighting

One of the best things about vlogging is that you can pretty much film wherever you’d like. However, take the lighting into consideration when you’re filming in different areas. 

When filming indoors during the daytime, it’s optimal to sit in front of a window to give the best illusion of natural lighting. If you’re filming indoors at night, you may want to consider investing in a ring light or something similar to help illuminate your vlogs better.

Editing Your Vlogs

Figuring out how to edit your vlogs definitely takes practice, but eventually, you’ll get into a groove of what editing techniques work best for you and the types of vlogs you want to create.

Tip: Watch videos from vloggers in your niche and take note of any editing choices you enjoy and try incorporating them into your content!

In the editing process, cut out parts of the video footage that aren’t related to the video or that add unnecessary fluff that doesn’t pertain to the video. People have short attention spans, so you don’t want to include anything in your vlog that might make them click away.

For many YouTubers, the editing of their videos is what keeps viewers coming back for more. So, it’s crucial that you create your own personal editing style and keep it consistent across most of your vlogs.

Best Tips for Vlogging + How It Can Help You Grow Your Audience


Create an Enticing Thumbnail

Always create your own custom thumbnail instead of using a randomized one provided by YouTube. Creating an enticing thumbnail is important because it’s the viewer’s first impression of the video and, oftentimes, it makes the difference in whether they click on your video or not. 

A good thumbnail should be:

  • Clear and high-quality
  • Related to the video
  • Clickable 

You also want to make sure you’re using the correct image sizing for your thumbnail. The correct sizing for a YouTube thumbnail is 1280 by 720. Also, it should be imported as either a JPG, GIF, or PNG.

How Vlogging Can Help You Grow Your Audience

Whether you’re creating a vlog for your business or if it’s just for your own personal page, it’s a great way to personalize your brand. Adding a face and personality to your social media accounts is a great way to connect with your audience and build a heightened level of trust.

Best Tips for Vlogging + How It Can Help You Grow Your Audience


With vlogging, you can talk about whatever interests you and attract viewers who have that common interest. Once a viewer finds a creator who makes content in a certain niche, they keep watching video after video because the content is relatable and unique to their interests. 

Therefore, vlogging can be an excellent way to build your audience on social media and connect better with viewers individually which is ultimately what will set you apart as a content creator.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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