Technology

Why Kick Is Investing In An Overlooked Segment Of The Creator Economy

Image credit: KICK Kick’s latest initiative, the “KICK Road” campaign, has transformed 1,000 small streamers into...

Technology

VRChat Launches In-App Avatar Marketplace To Connect Creators Directly With Users

VRChat has introduced its first in-app Avatar Marketplace, allowing creators to sell directly to users without...

Agency

Whalar Group Secures $400 Million Valuation With Investment From Marc Benioff, Shopify, ‘Fast And Furious’ Producer Neal Moritz

Global creator enterprise Whalar Group has raised capital at a $400 million valuation from investors including...

Brand

Go Smaller To Become Bigger? Inside Glassbox Media’s Growth Strategy 

After selling his previous company, Giant Media, in 2014, media veteran David Segura took a break...

Commentary

Winmo Launches ‘Influencer Insights’ Feature To Give Brands Early Advantage In Creator Partnerships

Winmo introduces Influencer Insights, a new feature within its Sponsorship Hub that provides visibility into influencer-brand...

Brand

Theme Parks Ride Influencer Wave To Fight Economic Headwinds

India’s leisure industry is increasing its marketing investments by 25-30% as operators combat rising operational costs,...

Commentary

Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025

Streams Charts has released its Q1 2025 rankings of top C by watch time across the...

Talent Collectives

Content First, Brand Deals Second: Inside Fixated’s Creator-Centric Approach

Fixated is a creator management company founded in July 2023 by former BMG North America President...

Commentary

India Sets Up $1 Billion Fund To Boost Creator Economy

India established a $1 billion fund to bolster its creator economy as part of broader efforts...

Technology

Yessir Media Rethinks Animation Production For Children’s Programming

“Speed is a huge advantage,” Will Bryan says about what Yessir Media, a company he co-founded...

Talent Collectives

Fixated Acquires CAMP Talent, Moondust Management In Expansion Of Creator Economy Platform

Fixated, a creator-focused digital entertainment platform, has announced the acquisitions of CAMP Talent and Moondust Management...

Influencer

Live-Streaming Viewership Up 9% In Q1 2025 As Twitch Alternatives Gain Ground

Stream Hatchet’s “Q1 2025 Live-Streaming Trends Report” reveals that overall viewership has reached its highest first-quarter...

Influencer

YouTuber Jesser Signs With CAA, Eyes Expansion Beyond Basketball Content

Sports content creator Jesse Riedel, known professionally as Jesser, has signed with Creative Artists Agency (CAA)...

Talent Collectives

Dulcedo Management: Separating Brand And Talent Services To Create A Winning Formula

With 200 employees, 500 represented talents, and a clear separation between talent management and brand services,...

Strategy

Intelligence-First Influencer Marketing: How SAMY Alliance Secured L’Oréal Italy’s Multi-Brand Account

SAMY Alliance recently secured the influencer marketing account for all L’Oréal brands in Italy after demonstrating...

Platform

YouTube Report: Virtual Creators Go Mainstream, Averaging 50 Billion Annual Views 

Virtual creators and artists have gone from niche curiosities to influential players, with significant viewership and...

Platform

TikTok, MLS Renew Partnership to Boost League Growth and Fan Experience

TikTok and Major League Soccer (MLS) announced the renewal of their strategic partnership through an extended...

Commentary

Don’t Miss These Creator Economy Events In May 2025!

Creator economy event season continues across the United States this May, following notable industry gatherings earlier...

Agency

Moburst’s Kitcaster Acquisition Signals Push Into Podcast Marketing

Mobile-first digital marketing agency Moburst has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide....

Commentary

Young Americans Largely Avoid News Podcasts, Prefer Entertainment Media

A new report by Axios and The Generation Lab reveals that 71% of young Americans don’t...

Platform

BeReal Launches U.S. Ad Platform Targeting Gen Z Audience

Social media platform BeReal announced the official launch of its native advertising platform in the United...

Brand

Best Buy Launches Creator Program Partnering With Tech Influencers

Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...

Agency

Integrated Content Agency Launches Twitch Reality Competition In Search Of ‘Next Big Streaming Star’

Integrated Content Agency (ICA) is launching NEXT, a digital reality competition offering emerging streamers a chance...

Strategy

Architects Of Immersive Worlds: Inside Lenovo’s ‘Quest For The Impossible’ Series from Portal A 

In a medieval castle in England, two gaming creators find themselves transported from their familiar digital...

Platform

KICK Launches $100,000 Developer Challenge With New Public API

KICK streaming is expanding its creator ecosystem by launching a public API and a $100,000 developer...