YouTube has grown into a bustling hub of content, allowing influencers from all backgrounds to experiment with new styles and receive profitable brand opportunities. Data also suggests that the platform is the second most visited website in the world, highlighting its consistent growth over the last decade. NetInfluencer explores how the platform built the YouTube Black Voices Creator Class 2022 and how it has helped develop a new generation of black influencers.
What Is the YouTube Black Voices Creator Class?
In 2020, YouTube announced the launch of the Black Voices Creator Class, a fund dedicated to supporting black influencers and projecting their work to larger audiences. The project managed to gain an immense amount of success and has now returned for 2022.
This year, the platform has collated 135 influencers, all of which are from different creative backgrounds and countries. As part of the Black Voices Creator Class 2022, these influencers will receive training workshops, access to community engagement, and invites to networking events.
Sofiyat Ibrahim, better known as TheOddity, released her first video in 2017 and has managed to gain an impressive 36.2K subscribers. TheOddity shares every milestone with her fan base such as her time as a graduate student at George Mason University to moving into her dream apartment. This influencer is not afraid to stand out from the crowd, expressing her unique persona and sense of style to her devoted fan base. Ibrahim is also active on an array of social media platforms such as Instagram where she has an additional 289K followers. She also posts a variety of quirky content on TikTok where she has amassed a further 295.6K followers.
The Conscious Lee
Through his insightful public speaking appearances, The Conscious Lee has been able to educate and inspire large audiences from around the world. This influencer uses his YouTube channel to engage in thought-provoking discussions, especially surrounding American politics. He has explored the complexities of gender identity as well as the need for affordable housing. The Conscious Lee also produces content for YouTube Shorts, prompting unique discussion points for his 19.6K subscribers to think about. He also offers a virtual university course, helping others to delve deeper into the idea of conscious politics and critical theory.
Nathan Zed has been creating content since 2011 and has managed to gain 821K subscribers over the course of the last 11 years. Zed produces videos surrounding a variety of topics like nostalgic TV theme songs and the rise and fall of modern romantic comedies. He is also known for his insightful commentaries that offer a more analytical view of what we consume on the internet. Alongside his presence on Youtube, this influencer was also popular on Vine, where he even contributed to the long-form original series Camp Unplug. Nathan Zed also posts lifestyle content for Instagram, updating his 152K followers on what he gets up to when he’s not producing videos.
Whilst many will know him for his presence on Twitch, Kang also has a YouTube channel and streams a plethora of video gaming content on the platform. Kang, sometimes referred to as KangGaming, delves into an eclectic mix of games such as Animal Crossing New Horizons as well as Fall Guys. This influencer also comments on the latest releases and updates, ensuring that his 133K subscribers can stay informed. Kang has also released a line of merchandise, noting his signature emoji headshot and macabre images of Pango from the Animal Crossing franchise.
Monica J Sutton
Children’s content has grown into an extremely popular genre on YouTube and Monica J Sutton is just one of the influencers who are gaining large amounts of traction. Known best as Ms. Monica, this influencer produces educational content aimed at toddlers. She showcases her crafting talents and has even created a series called Circle Time which teaches viewers basic learning principles such as colors and shapes. Sutton is immensely popular with her younger fan base, gaining 601K subscribers since starting her channel back in 2014. They also provide a selection of online lessons and worksheets for children in Pre-K.
itsmeTroi showcases a varied assortment of high-quality gaming content, particularly focusing on the much-loved game The Sims. The influencer reviews and tests a wide selection of mods and DLC like the recent Sims 4 pronoun update and realistic gameplay features. Troi also creates Shorts in order to give her 218K subscribers a quick glimpse into any changes and updates that the game has to offer. Together with YouTube, itsmeTroi also streams on Twitch. Here, she has an additional 35.4K followers and often experiments with other contemporary games such as The Quarry and Valorant.
Husbands Terrell and Jarius have been sharing their lives on Youtube since 2016, building a strong community of 144K subscribers. T&J FAMILY created their channel with the purpose of sharing their journey of becoming first-time parents. They are now an avid family channel that shares updates and milestones of their two children Ari and Ashton. T&J FAMILY have also shared the renovation process of their dream home, guiding their fans across every room. The family also creates short-form content for TikTok, engaging in viral trends for their additional 2 million followers.
Mane Yousuf travels across the US and invites members of the public to engage in joyful trends for his YouTube channel. This influencer has given citizens the chance to win $100 if they sing a certain song and has even managed to trade a paperclip for a pair of premium headphones. He has been creating this type of content consistently since 2018, helping him to build a solid fan base of 844K subscribers. Mane Yousuf also shares key aspects of his personal and professional life on Instagram where he has a further 59.3K subscribers.
Nora G’s Nook
Using her extensive DIY skills, Nora G’s Nook showcases a varied assortment of home improvement projects for her 65.6K subscribers to try for themselves. She has explained how to build 5ft marquee numbers with just a few simple supplies and has also described how her viewers can create their own luxury wall art for just a few dollars. Due to her impressive skills, Nora G has also gained a lot of attention on Pinterest where she has amassed 9.6K followers. This influencer also shows off her best craft items in more detail on her Instagram where she has managed to attract an additional 7656 followers.
Chris De La Rosa created the Caribbeanpot YouTube channel in 2009 as a way to showcase his delicious recipes to a large audience. In 2022, Rosa has built a network of 817K subscribers and posts a new video every Tuesday. He has shown his fans how to make garlic herb butter potatoes and coconut curry lentils. Caribbeanpot has published a best-selling cookbook that highlights his expert cooking techniques as well as stories from his home kitchen in Canada. Chris De La Rosa also uses Instagram to share his latest culinary adventures with his 67.8K followers.
YouTube’s Black Voices Creator Class 2022 indicates a large amount of growth within the platform, especially with regard to diversity and the act of amplifying black voices. To discover more about the types of influencers on YouTube, visit our website.