The Twitch streaming community has been growing at an alarming rate, but how do you get sponsored without having an established following? It may seem not easy at first, but there are many ways that the streamer could go about it. Nowadays, getting sponsorship for your channel has gotten much easier, and the best part? You don’t even need a big following. Many companies are willing to work with influencers with strong content or entertaining personalities, even if they don’t have a huge following yet.
In this article, we show will you how to get sponsored on Twitch and find the best opportunities, no matter how big your following is. You just need the right approach and knowledge of what you’re doing to find long-lasting and lucrative deals!
What are Twitch sponsorships?
Twitch has become an indispensable tool for gamers, music lovers, and many other content creators. The live streaming service was first established as just a game-related platform, but it quickly became much more than that, with regular users ranging from those who simply want to share their life moments on camera all the way up to high-profile celebrities who use Twitch to connect with their fans!
As a result, Twitch has become a powerful platform for content creators to connect with brand sponsorship opportunities. Companies are willing to sponsor Twitch streamers depending on the content that they stream. A partnership between a company and an active streamer is where payments come into play. Such partnerships offer opportunities for both parties involved in order to gain more followers, subscribers, or likes while promoting products and services from their brand name.
Sponsored content can show up in a Twitch stream in lots of different ways. Brands might want to work with streamers by sharing an affiliate link that will show up in the description where viewers can click on it or pay for ad promotions during live streams. There are also opportunities like sales banners and logos displayed within videos or giveaways where viewers can win products!
How to get Twitch sponsorships
Getting sponsored on Twitch might be a bit hazy, but it’s not impossible. Almost every large streamer has been able to gain their own brand partnership these days, and there are even some new opportunities out there for those who are just thinking about getting started with this platform.
To make the process a lot easier for you to get your first partnership opportunities, we’ll walk you through getting sponsored on Twitch, even if you don’t have a huge viewer base yet.
Let’s jump right into it:
- Organize your channel
It’s time to start looking like the professional you are! When it comes down to sponsorship opportunities, having a clean and presentable channel will significantly increase your chances of being seen by potential partners. Don’t just put random graphics together – make sure they’re aligned correctly, or else potential sponsors won’t be able to access the information they need.
You want to make sure that brands have an easy time reaching out, so be prepared with your necessary contact information.
- Search for potential brands
Brainstorming is a great way to get creative and think of new brands. You might start by looking around you – are there any products that have caught your eye recently? These companies can be perfect for sponsorships!
Another way to find potential brands is to search on Twitter. You can head over to a brand’s Twitter page and go through their following list. Usually, companies in similar industries follow each other, so it shouldn’t be hard to find new brands. Make a list of all the companies that catch your eye. Examine each one to see which ones are the best fit for your channel.
- Form relationships
When trying to get sponsored, the most important thing you can do is for your presence to be noticed and to develop relationships with decision-makers at companies.
One great way to get in touch with those people is by using social media. Whether it be Twitter, Linkedin, Instagram, or Facebook, there’s a good chance they’ve got an account and will respond when you message them on their page!
Getting on the radar of a brand is not something you should take lightly. It’s essential to be patient and genuine in this step, or else your efforts might come off as pushy or neediness-driven.
- Connect to the brand
It is vital to find a way to connect with the brand directly since it will make them more likely to want you as an influencer. The best way for this to happen is by going through their website, where they might have details about sponsorship opportunities or contact information for influencers.
If you’ve been talking to a higher figure at your company over social media, there’s also the option of finding their email address through their profile or asking them directly.
- Send your proposal
A proposal is a great way to introduce yourself and your services as an influencer. It’s often sent out first in order for the brands’ team members to get acquainted with who you are and what kind of content you create on your channel.
When you write your proposal email, be confident in what it says but also remain humble and honest. When sending out these messages, make sure to stay patient, as getting a response might take some time.
- Negotiate the terms of the sponsorship
Negotiation is always the name of the game when it comes to sponsorship. If you’re lucky enough for a company to want your brand in their lineup, then that means they have some terms they want you on board with first – so be prepared! Sometimes these conversations take time if there isn’t an agreement right off the bat, and other times, you can come to an agreement quickly.
Know how to value yourself correctly. If you sell yourself too low, it will be a bitter experience later on; but if your self-esteem is too high, opportunities may just disappear from the table.
- Sign a contract
When you’ve decided to sign with a brand, the last step before completing your sponsorship is signing a contract. When you’re ready to finalize your sponsorship contract, ensure that all the details are exactly as they were agreed upon. Review every line in order, and don’t let any sneaky changes slip past!
After signing your contract, it’s time to get started!
Where to look for Twitch sponsors
There’s no one-size-fits-all solution when it comes time to find Twitch sponsors, but there is something out there that will work perfectly with your needs! You can use some of the available tools to help you connect with the right people and find brands that market products related to your content and interests.
Here are some of the tools you can use to find sponsors:
Powerspike is one of the most popular connection services for streamers and brands alike. This free platform makes it easy to sign-up and connect your brand with an audience that has already been established on Twitch. The automated tool is not just useful for streamers looking for sponsors but also helps brands find relevant streams based on metrics like follower count, time viewed per video, etc.
Upfluence is a tool that helps agencies find and manage influencers. It provides an online database for tracking influencers based on different criteria such as social media following, engagement rate, and geographic location. It also lets you see what campaigns influencers have already covered and how successful those have been before deciding who to work with.
Hello Gamers is the perfect matchmaker for any professional gamers looking to make their own splash in this competitive industry. Not only does it provide sponsorship opportunities with top-notch brands, but Hello gamers will also help manage all of your business connections so that you can focus on building up other parts of your brand!
inSTREAMLY is a platform that allows all streamers to gain access and participate in sponsored brand campaigns. This makes it especially useful for small, lesser-known Twitch channels, which can’t always rely on their sponsors getting in touch with them directly – they have the choice instead! You sign up on their website, search through existing promotional material available according to your language preference, and select which campaign you want to join.
Connecting with potential sponsors at Twitch conventions and gaming events is an excellent way for you to get in touch. Your presentation skills are what’ll make or break your chance at success- so be professional, courteous, and brave when meeting with these people in person. It isn’t just about getting somewhere fast–it takes time and effort to build those connections.
Requirements for Twitch sponsorships
Twitch is a great fit for brands that want to reach an online gaming and esports audience. The platform has become largely popular due in part to its association with video games, which generally appeal to a predominantly male audience. Most Twitch users are 18-34 years old, making it a very attractive advertising opportunity!
If you’re looking to break into the gaming market, then Twitch is an excellent platform. But don’t think that because your product isn’t specifically geared towards gamers, it won’t work here; many non-endemic brands have found success on this channel too! Food and drink companies can secure partnerships with influencers through creativity.
Factors one should consider when applying for twitch sponsorship
Strong performance and valuable research are key when looking for a Twitch influencer or brand to partner with. Understanding how many people tune into a stream can help guide your decision in selecting the right sponsorship opportunities for you! There are plenty of factors you need to consider in order to understand the performance of a Twitch channel and determine the fit between the streamer and a brand so let’s go over some of them.
Followers: The number of people who follow a Twitch streamer’s account determines their audience size. The higher this figure, the more followers they have!
Live views: Live views show the number of people watching a live stream in real-time.
Unique viewer peak: This metric shows the most simultaneous viewers of a live stream over time.
Impressions: The more times a piece of content is displayed to users, the more impressions it will generate.
Unique chatters: The number of unique visitors who used the live chat during a selected time period.
Keyword mentions: This number shows how many times a keyword or brand name was typed into the live chat during a particular period.
Streaming on Twitch is a great way to build up your following and grow traffic for any business or personal page. Yet, it can take time before you get noticed by sponsors who want their brand associated with you.
Finding lucrative sponsorship deals might not always be easy; however, as your channel grows and your content improves, you can be approached by more prominent brands for collaborations. There is no such thing as an overnight success on Twitch, but if you keep showing up and putting in the work, your sponsorship opportunities can grow alongside your channel!
You may have to work hard for your sponsorship, so don’t give up! Be professional and courteous when talking with brands. It’ll likely take time before they come around – so don’t get frustrated during the process! If you’re lucky enough, there could be more opportunities available in future partnerships.