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Cutting the Cord Just Got Pricier – Check Out Twitch’s Latest Move

Amazon-owned Twitch announced a price increase for subscriptions in over 30 countries. The move makes Twitch the latest streaming service after Netflix and Spotify to raise prices amidst a broader industry trend.

“Starting July 11, we’re increasing sub and gift prices on the web in over 30 regions: New Zealand, the US, and multiple countries in Europe. You can bring your questions to Patch Notes on June 12 at 1 p.m. PT. We are notifying streamers and subscribers in these regions via email,” the company’s X statement reads.

The monthly cost for Tier 1 subscribers rises from $4.99 to $5.99. Tier 2 and Tier 3 subscriptions maintain their prices of $9.99 and $24.99 per month, respectively.

Twitch cites efforts “to help creators build and grow their communities worldwide” as the motivation behind the price adjustment. A company spokesperson states the change aims to “drive more revenue to our streamers and help make streaming more sustainable.”

Notably, Twitch confirms that streamers will continue receiving the same 50% to 70% revenue share from subscriptions, depending on their Plus Program level. This percentage has not changed.

The price increase follows an earlier round of hikes in February that affected subscribers in Canada, Turkey, and the United Kingdom. Twitch declines to specify which 30+ countries face higher costs in this latest adjustment.

The announcement comes after a tumultuous year for Twitch that included substantial layoffs, the shutdown and restructuring of its Safety Advisory Council, and remarks from the CEO questioning the company’s profitability.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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