Twitch is the leading streaming platform, with mostly gaming content.
Are you starting to see your following on Twitch start to grow? Perhaps you are starting to reach the size where other streamers seem to acquire sponsors, and you want some of the action.
The more followers you accrue on Twitch, the more chance you have of monetizing your channel.
In this article, we will look at Twitch sponsorship and how you can get sponsored and grow your channel.
What is a Twitch Sponsorship?
The pandemic lead to Twitch seeing a significant spike in popularity.
Over recent years, Twitch has risen to become the largest streaming app for all genres, primarily gaming. However, while many people use the platform for gaming content, streamers have also found popularity and fame by streaming lifestyle, music, and talk show content.
A Twitch sponsorship occurs when a brand connects with a Twitch streamer and pays them to promote a particular product or service.
Twitch sponsorship comes in several shapes and sizes, such as displaying logos, sales banners, product giveaways, sponsored streams, or affiliate links.
With the right sponsorships, some Twitch streamers can combine that income with subscribers and stream full-time.
How to get sponsored
Twitch sponsorship is not only for those with massive followings.
For any Twitch streamer still gathering more followers, one of the most challenging aspects of gaining sponsorship is managing to catch the attention of brands.
While building your following, there are several things you can do that will improve your chances of getting noticed by brands you want to sponsor you.
Give your channel a professional look and feel
Giving your channel a professional look and feel shows potential sponsors how hard you work.
To gain sponsorships, you must consider the entire user experience, not just the stream itself.
Review your Twitch channel, and see if your graphics are the highest quality and if your info and bio sections are up to date.
Interact with your chat
Engaging with your chat helps build your community and keep more viewers.
Chat interaction while streaming is a great way to engage with your viewers. The more engaged your chat is, the more brands will be tempted to sponsor you, as they can see your followers are highly engaged with what you have to say.
If you don’t talk to your chat, some companies might have concerns over whether or not your endorsement of their product will have the desired impact.
Stream high-quality content
Put time and effort into the games and streams you create for your audience.
The main way you will attract sponsors to your Twitch account is to continue offering viewers high-quality content. Sure, high-quality content is harder to create than quick and easy content, but the results are much better.
To give yourself the best chance of securing a sponsorship, you must ensure your current viewers don’t go anywhere, and new viewers find your channel and become loyal followers.
Stay active on social media
When securing your first sponsorship, you must consider your brand across all social media platforms, not just Twitch.
Engage with your viewers on social platforms, and build up followings on those platforms as well to show potential sponsors just how wide your reach is.
The more likes and comments you have, the more chance you have of selling yourself to a potential sponsor.
Choosing the Best Sponsor For Your Stream
Don’t fall into the trap of saying yes to every sponsor that comes your way.
While it can be tempting to accept any sponsorship opportunity that comes your way due to the financial incentives, finding the right fit for your brand is essential. Not only does the sponsorship need to suit your audience for the sponsor to be happy, but you also need to keep your viewer’s best interests at heart.
After all, without your viewers, there can be no monetary gain from sponsorships.
One recent example of this came from the highly popular streamer IShowSpeed, who had to delete a sponsored VOD from a company called Paradox. His fans were so outraged by the crypto-based sponsorship, constantly typing “scammer” in chat.
We are yet to see the long-term impact of this sponsorship on IShowSpeed’s popularity, but he has received plenty of public backlash in the short term.
Before taking any sponsorship, ask yourself these questions:
- Do you believe in the product or service?
- Do you trust the brand in question?
- If you weren’t getting paid, would you endorse it?
- Does the product or service meet your personal beliefs and morals?
If not, it is better to avoid that sponsorship and wait for one that suits you better. This option might damage how much you earn in the short term, but you will see the gains in the long term.
How to Pitch to Sponsors
Learn the basics of pitching and then put your skills to the test.
Rather than waiting for sponsors to approach you, you should identify potential sponsors that work well with your content and audience.
When you pitch to potential sponsors, clarify that you are asking for sponsorship, and highlight how much you know about the brand. This point is an opportunity to highlight your research on the brand and impress them with your professionalism.
Next, you must show your sponsor you understand their marketing objectives and outline how you can help them achieve those goals.
For example, is your audience their target audience? If so, it is important to mention this!
Finally, include information about your channel’s current growth and historical progress. Not only will they see your current viewing figures, but they will also be able to track your growth and what numbers you could hit in the future.
Terms and Conditions
Before agreeing to anything, you must establish the terms and conditions of your sponsorship.
Finally, once you have established a sponsor that you think is suitable for your brand, it’s time to consider the boring paperwork part.
Based on the information you offered in your pitch, your chosen sponsor should propose a particular offer that will highlight how much they plan on paying you.
As part of these discussions, there are a few things you need to nail down before signing anything. How much you are going to get paid is important, but also what the sponsor expects in return is very important.
You must establish a clear list of criteria you must hit for payment to ensure you don’t miss anything and ultimately don’t get paid.
This list will keep both sides accountable for their half of the sponsorship, which is essential when working with a new brand until they pay you a couple of times and become trustworthy.
While it certainly helps, you don’t need a massive following on Twitch to gain sponsorship. If brands can see your professionalism and steady channel growth, they will likely want to invest in you, knowing you will be a good partner now and an even better in the future.