Renew Capital has invested in Morocco-based Hypeo Ai, a startup applying artificial intelligence to make influencer marketing more efficient across Africa and the Middle East.

Founded in 2024, Hypeo Ai provides workflow tools such as smart matching algorithms, pricing insights, and real-time performance tracking. The system works with both human influencers and AI-powered creators, providing brands with expanded options for their marketing campaigns.

“Our region has no shortage of talent. What’s been missing is smart infrastructure,” said Meriam Bessa, co-founder and CEO of Hypeo Ai, in a press release. “We’re building tools that allow brands and creators to meet faster, match better, and work smarter with the power of AI.”

Leadership and Investment Outlook

The startup’s founding team includes Bessa, Oussama Sekkat, and Salah Eddine Mimouni. While the investment amount remains undisclosed, Renew Capital’s backing signals confidence in Hypeo Ai’s approach to influencer marketing challenges.

“Hypeo Ai is tackling a clear gap in how influencer marketing works in this region,” said Nihal Grii, manager of investment ecosystem development at Renew Capital. “We see potential in their approach to simplifying the process for both brands and creators, and we’re glad to support their next stage of growth.”

The funding will help Hypeo Ai strengthen the region’s influencer economy by developing infrastructure that enables more efficient collaboration between brands and creators.