Influencer

Why SiriusXM Is Investing $125M In Alex Cooper And ‘Call Her Daddy’

SiriusXM announced a new multi-year agreement with Alex Cooper, host of the popular podcast “Call Her...

Brand

Beautycon ‘24 Unveils Star-Studded Lineup With Jonathan Van Ness And Summer Fridays Founders

Beautycon announced its 2024 lineup for its annual beauty industry event, featuring hairstylist Jonathan Van Ness...

Technology

Spotify’s Megaphone Enhances Podcast Monetization With 3 New Ad Tech Features

Spotify's Megaphone, a podcast advertising and publishing platform, introduced three new features to enhance podcast publishers'...

Brand

Traackr CEO Reveals How Brands Can Boost Influencer Results 4x With New Analytics Tool

Brands and creators dance in perfect harmony, their partnerships yielding four times the results of their...

Technology

How Fanfix Is Helping ‘Hawk Tuah’ Star Haliey Welch Turn Viral Fame Into A Lasting Career

In a time when viral fame can vanish quickly, Haliey Welch, the "Hawk Tuah" girl, faced...

Brand

Tim Walz Makes TikTok Debut As Harris Campaign Expands Digital Strategy”

Minnesota Governor Tim Walz launched his TikTok account (@timwalz) as part of the Harris campaign's expanded...

Brand

How Kopari And Ella Halikas Are Bringing Brands Closer To Fans With Exclusive Events

Beauty brand Kopari is introducing a new approach to influencer marketing by inviting followers to exclusive...

Technology

The Impulse Economy: How Algorithms, Social Media, And BNPL Are Shaping Online Shopping Habits

Social media influence, algorithmic recommendations, and new payment options are driving impulsive online shopping behavior.  Recent...

Technology

Fanfix Creators Earn $100 Million, Platform Eyes Billion-Dollar Payout By 2027

Fanfix, a content monetization platform targeting Gen Z creators, announced its creator community has earned over...

Brand

F1 Content Creators Forced To Rebrand Amid Cease-And-Desist Speculation

Several prominent Formula 1 (F1) content creators are abruptly changing their online identities, sparking speculation about...

Platform

“Sweeping Speech Restriction” Or National Security Threat? TikTok’s Legal Battle Reaches Fever Pitch

TikTok’s legal fight against a potential U.S. ban has escalated.  In a recent court filing, the...

Platform

140K+ Creator Videos And Counting: Why Post Malone’s Latest Collab Is Breaking TikTok Records

Post Malone's recent collaboration with Morgan Wallen, "I Had Some Help," is generating significant engagement on...

Brand

200 TikTokers, Instagrammers Crash The DNC: Why Politicians Are Courting Influencers

The Democratic National Convention Committee (DNCC) announced that it will grant media credentials to 200 social...

Influencer

YouTube Star Turned CEO: How Emma Chamberlain’s $20M Coffee Brand Is Shaking Up The Industry

Emma Chamberlain is stepping into a new role as co-CEO of Chamberlain Coffee, the company she...

Brand

TAT Connex: New Platform Bridges Influencers With Thai Tourism Industry

The Tourism Authority of Thailand (TAT) launched TAT Connex, a new influencer marketing platform to boost...

Platform

Threads’ Latest Update Lets Creators Peek Into Followers’ Minds

Meta's Threads platform introduced new web features to help creators and businesses understand their audience and...

Brand

Trip.com’s New Bangkok Live Streaming Center To Showcase Thai Tourism And Travel Deals

Trip.com Group launched its Asia Live Streaming Center in Bangkok to showcase Thailand's tourism offerings through...

Agency

MODERNSPEAK’s Kristyn Snell Exposes The Hidden Value Gap In Influencer Partnerships

When Kristyn Snell reached out to five parenting bloggers in 2017, their willingness to promote her...

Influencer

The Secret Formula Behind “Mr. Thank You”: Sergey Kosenko’s Journey To 46 Million Instagram Followers

Turning a simple "thank you" into a multi-million-dollar empire sounds impossible.  Yet, that's exactly what Sergey...

Influencer

Alyssa McKay Shares Her Journey From Foster Care To Full-Time Content Creator

"I’ve vlogged every day for three years straight," says Alyssa McKay, her voice a mix of...