Talent Collectives

Digital Management Company MADE BY ALL Launches Creative Studio for the Creator Economy

Published on December 10, 2025

Digital management company MADE BY ALL launched MADE BY US, a creative and cultural marketing studio designed to help brands and traditional talent operate like creators.

The studio offers an extra capability to connect brands directly with MADE BY ALL creators as creative directors, integrating cultural voices from the initial stages of campaign development. MADE BY US combines creator-led insights with storytelling, production, and social strategy.

Founder and CEO Leanne Perice appointed Nic Stanich, a veteran of Disney and Tastemade, as president of the new studio. Stanich brings more than a decade of experience building digital ecosystems and work that has surpassed two billion views.

At Tastemade, Stanich oversaw global branded production and developed campaigns across TikTok, YouTube, and streaming platforms. Before Tastemade, he served as creative director for Disney’s Freeform, where he launched the network’s TikTok and YouTube strategy for Gen Z audiences.

The studio launches with clients including Keurig Dr Pepper, UNREAL Snacks, and OWM, a platform enabling creators and businesses to structure equity deals.

Initial Campaigns

MADE BY US developed and executed creative for Keurig’s campaign for the K-Mini Mate Coffeemaker, starring Anna Kendrick. For UNREAL, the studio oversaw production of a social-first video campaign.

The team also led production and execution of OWM’s social video campaign featuring MADE BY ALL client Hannah Stocking, a Forbes Top Creator 2025, which resulted in an equity partnership for Stocking.

“Launching MADE BY US is a pivotal moment as we expand our creator economy expertise to more brands and traditional talent,” Perice said in a statement. “With MADE BY US, we’re giving brands that same playbook, empowering them to operate like creators, build influence, and grow community.”

MADE BY ALL, founded in 2017, represents a number of creators, including Teyana Taylor, Dhar Mann, AdamW (Adam Waheed), Devon Rodriguez, Hannah Stocking, and Haley Kalil, who collectively reach over a billion people across platforms. The company’s roster includes campaigns with YouTube, Meta, Pinterest, and Amazon Studios, as well as partnerships with State Farm, Old Spice, Victoria’s Secret, Hugo Boss, and Paramount.