Platform

U.S. Senate Just Passed An Ultimatum For TikTok: Divest Or Be Banned

The U.S. Senate passed a foreign aid package yesterday that included an ultimatum for TikTok, forcing...

Platform

Meta’s “Twitter Killer” Threads Surges Past Elon Musk’s X In Shocking Metric Upset

Meta’s Threads has overtaken X (formerly Twitter) in a critical user engagement metric. According to new...

Platform

TikTok Announces Relentless Legal Response If U.S. Ban Comes Into Force    

TikTok is preparing to sue the U.S. government over the controversial ban on the popular video-sharing...

Influencer

“Lavishly Jackie” Creator Joins UTA’s Talent Ranks

United Talent Agency (UTA) has unveiled the latest addition to its digital talent roster – beauty...

Commentary

[REPORT] New Study Reveals The Country Where People Essentially Live On Screens 57% Of The Day

A new research report by Electronics Hub examines which countries spend the most time in front...

Platform

YouTube’s 4-Part Formula For Making Shorts Ads People Actually Want To Watch And Share

YouTube Shorts, the platform’s short-form video feature, has rapidly gained prominence, amassing 2 billion logged-in monthly...

Brand

He Helped A Travel Brand Reach Over 1 Million Engaged Fans Without Spending A Dime On Ads

Travel marketing firm Trending Travel has elevated Kieran Shew to managing director following a string of...

Brand

Why The UK’s Labour Party Is Shifting Focus Toward Smaller Influencers During Election Campaign

The UK’s Labour Party has appointed an employee to work with influencers and send positive messages...

Agency

“ROI-Driven” Influencer Firm Shoplooks Celebrated For Innovative Retail Collabs

Shoplooks, an influencer network firm, continues to earn industry recognition for its retail partnership campaigns. At...

Commentary

Indonesia’s $32B Capital Relocation Bets On Gen Z Influencers To Make “Smart Forest City” Go Viral

As Indonesia prepares to relocate its capital from overcrowded and sinking Jakarta to the new under-construction...

Technology

Whalar Founding Duo Returns To The Helm, Announces New Hiring

Neil Waller and James Street, the co-founders of Whalar Group, have been appointed as co-CEOs of...

Technology

No More OnlyFans Fees? $5M Crypto Upstart Has Creators Drooling Over Its Decentralized Model

Only1, a crypto startup building an OnlyFans-type adult content platform on the Solana blockchain, has announced...

Brand

Meghan Markle’s Bold Move: Lifestyle Brand Launch With Influencers Ignites Controversy In Royal Circles

Meghan Markle, the Duchess of Sussex, has launched her lifestyle brand American Riviera Orchard, stoking controversy...

Brand

The Making Of ‘Passion’: Behind MyMuse And Influencer Dixie D’Amelio’s Soda Collaboration

MyMuse, a beverage brand focused on delivering better-tasting, functional drinks, has partnered with social media influencer...

Commentary

[REPORT] Influencers’ Role In Making U.S. Consumers Click ‘Buy Now’ On Amazon

IZEA has released a new report that provides insights into the effectiveness of influencer marketing in...

Platform

Need To Buy Tickets For Live Events? Look No Further Than TikTok

TikTok has announced a new partnership with AXS, a global ticket seller, to offer fans a...

Strategy

Do Creators Really Influence Consumer Buying Habits? More Than 1,000 Followers Answer Survey

NeoReach, an influencer marketing platform, has released a report titled “Swipe to Buy 2024: How Creators...

Platform

TikTok’s Taking “Notes,” Quietly Rolling Out Instagram Rival App In Australia, Canada

TikTok has launched its new photo and text-sharing app, “Notes,” in Australia and Canada. The app...

Strategy

Inside Indian Ruling Party’s Social Media Strategy To Curry Favor With Gen Z Voters 

As India’s multi-phase national election begins on April 19, political parties will target the nation’s massive...

Platform

All You Need To Know About Snapchat’s New Generative AI Watermarking

Snapchat has unveiled new transparency measures for AI-generated content. The popular messaging app has announced it...

Brand

Twitch Just Announced Which 10+ Streamers Are Bringing TwitchCon Europe To Life

Twitch has unveiled the featured creators attending TwitchCon Europe 2024 in Rotterdam. The two-day live-streaming event...

Brand

The $12 Pizza A 16 Million-Follower TikTok Star Co-Created With Pizza Hut   

Pizza Hut has announced a partnership with social media influencer Keith Lee to launch the FamiLEE...

Platform

“Shop With A Friend” In Amazon’s Newest Venture With Celebs And Creators

Amazon has introduced a new interactive shopping channel that enables customers to shop with creators and...

Commentary

Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023

Collabstr, an influencer marketing platform, released its annual report examining trends in the industry. The report...

Platform

Snapchat Leans On Creators To Produce “Shoulder Content” For the Olympics, Elections

Snapchat aims to become a hub for news and content surrounding major cultural moments in 2024....