Stories By David Adler
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Influencer
Swedish It Girl Matilda Djerf Takes Over NYC With Haircare Empire’s Pop-Up Salon
March 29, 2024Swedish social media influencer Matilda Djerf brings her clothing, home, and newly launched beauty brand Djerf...
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Platform
“Shorts Changed The Game”: How YouTube’s Billion-Dollar Bet Is Paying Creators
March 29, 2024YouTube’s Shorts feature is now seeing over 70 billion daily views for videos under 60 seconds...
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Brand
Behind This Pet Food Brand’s Bizarre Cat Influencer Marketing Stunt To Launch Ultra-Premium Wet Food Line
March 29, 2024Mars Inc.’s Sheba brand has announced the launch of its new Gravy Indulgence Entrées cat food...
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Influencer
TikTok Finally Bans Aussie Bodybuilder For Pushing This Banned Product To Millions
March 29, 2024TikTok has banned the account of an Australian influencer for promoting flavored nicotine pouches in his...
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Platform
Americans Split On TikTok: New Survey Reveals Nearly 50% Support Ban Or Sale
March 29, 2024The new CNBC All-America Economic Survey finds Americans are divided over TikTok, with nearly half saying...
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Platform
Florida Tightens Social Media Regulations, DeSantis Signs Bill Limiting Access For Children Under 14
March 28, 2024Florida enacted new social media regulations on Monday, becoming the first state to effectively prohibit residents...
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Platform
TikTok Faces FTC Probe For Potential Privacy And Security Breaches
March 28, 2024The Federal Trade Commission (FTC) is investigating TikTok over potential violations of privacy and security practices,...
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Platform
Meta Checkmates ByteDance In Africa, Chinese Company Shuts Down WhatsApp Clone App
March 28, 2024ByteDance, the Chinese tech company behind TikTok, shuts down its messaging app LetsChat in Africa after...
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Platform
Regulatory Rumble: U.S. Investors Entangled In TikTok’s Troubles
March 27, 2024U.S. investors who backed ByteDance, the Chinese parent company of TikTok, find themselves increasingly ensnared in...
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Platform
TikTok’s Parent Company Banks On Influencers To Popularize New Instagram-Like App In The U.S.
March 27, 2024As U.S. lawmakers debate whether to ban TikTok nationwide, the app’s Chinese parent company ByteDance is...
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Influencer
From Streams To Building Dreams: Makoko School Construction Begins As American Influencer Donates Funds
March 27, 2024Construction has begun on a new school building in the coastal Makoko area of Lagos, Nigeria...
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Brand
How Unilever Leveraged The Popularity Of Beauty Influencer To Promote New Product Line
March 26, 2024Unilever PLC has turned to social media influencer Sofia Richie Grainge to promote its new Nexxus...
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Agency
Creator Economy Service Provider’s Gold Rush At 2024 Muse Creative Awards
March 26, 2024Creator economy service provider IZEA Worldwide, Inc. has won two gold awards at the 2024 Muse...
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Brand
The Secret Weapon Behind Lululemon’s Biggest Competitor’s Explosive Growth? 12,000+ Athlete Ambassadors
March 25, 2024California-based athletic apparel brand Vuori strategically partners with college athletes and influencers to promote its products...
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Platform
The TikTok Briefings: Senators Want America To See What Has Them “Deeply Troubled”
March 25, 2024Senators Richard Blumenthal and Marsha Blackburn are urging the declassification of recent government briefings on TikTok....
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Commentary
How To Earn Money On The Kick Streaming Platform In 2024
March 24, 2024Launched towards the end of 2022, the Kick streaming platform is the new kid on the...
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Technology
Apple Podcasts Algorithm Cracked: New Study Paves The Way To Top Of Search Results
March 23, 2024Podcast marketing agency Ausha has conducted research that reveals tactics for influencing Apple Podcasts’ search result...
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Influencer
$75 Million And Counting – Inside FaZe’s Unstoppable Branded Merch Money Machine
March 22, 2024FaZe Clan, a leading gaming collective, has announced a streak of successes in its innovative dual...
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Platform
Swipe To Like: Threads Tests New Gesture That Could Change The Way People Like Posts
March 22, 2024Threads continues to iterate on its platform, testing new features to make the app more user-friendly...
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Platform
Forgotten Facebook Feature Making A Comeback On The Platform’s 20th Birthday?
March 22, 2024As Facebook is nearing its 20th anniversary, the social media giant is reviving one of its...
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Commentary
Your Proximity May Be The Key To Amassing A Large Social Media Following, Study Reveals
March 22, 2024Researchers found that targeting “nearby” influencers with small follower counts but a connection to the brand...
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Influencer
Top TikTok Derm With 18 Million Followers Unveils New Skincare Brand Aimed At Gen Z And Millennial Audience
March 21, 2024Dr. Muneeb Shah, TikTok’s most followed dermatologist with over 18 million followers on the platform, launches...
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Platform
TikTok To Sublease Large San Jose Tech Building For New Offices Despite Impending U.S. Ban?
March 21, 2024China’s ByteDance-owned TikTok has secured a major new office sublease in San Jose, signaling continued expansion...
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Brand
Brokerage Hit With Record $850K Penalty For Unleashing Unchecked ‘Finfluencer’ Campaign
March 21, 2024Regulators crack down on misleading investing advice spread through social media influencers. Brokerage app M1 Finance...
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Commentary
How China Slammed The Brakes On Shady Influencers Making Bank Off Mass ChatGPT Paranoia
March 21, 2024Over the past year, several Chinese influencers have made millions of dollars selling short video lessons...
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