Stories By Cecilia Carloni
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Agency
XrossWorld: Reducing The Cost Of Finding And Managing Creators
August 11, 2025The resources brands and agencies consume to discover creators, negotiate rates, and manage campaigns can drain...
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Commentary
The Biggest Misconception Brands Have About Working With Creators – Part I – Inside The Minds Of 20 Industry Experts
August 11, 2025What’s the biggest misconception brands have about partnering with content creators? As social media and influencer...
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Agency
Empower Media’s Gregory Curtis Jr. On Why Influencer Marketing Goes Beyond Brand Awareness
August 8, 2025Gregory Curtis Jr., Director of Influencer Marketing at Empower Media, believes most brands and agencies treat...
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Influencer
ESPN Taps Influencer Katie Feeney To Lead Digital Content Strategy, Join Football Coverage
August 7, 2025ESPN has signed Katie Feeney, a sports and lifestyle content creator with more than 14 million...
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Brand
Argos Embraces Creator-Led Mockumentary With ‘Arghaüs’ Art Gallery Series
August 7, 2025Argos released the third installment of “Arghaüs,” a four-part mockumentary series that reimagines the retailer’s products...
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Platform
TikTok Joins MrBeast, Mark Rober’s TeamWater Campaign, Donates $1.5 Million
August 6, 2025TikTok is launching its partnership with creators MrBeast and Mark Rober on TeamWater with a $1.5...
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Platform
TikTok Launches ‘Pro’ App In Europe, Allowing Users To Support Charities Through Content Engagement
August 5, 2025TikTok introduced TikTok Pro, a new application designed to convert user engagement into charitable donations. The...
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Technology
Word On The Block: Bringing Trust And Affordability To Influencer Marketing
August 5, 2025Payment delays to creators, opaque pricing structures, and limited campaign measurement tools are among the critical...
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Brand
ESPN Adds Five Social Media Stars To Creator Network
August 4, 2025ESPN has launched its third iteration of the ESPN Creator Network, adding five established social media...
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Influencer
MrBeast Raises $2.3M For Clean Water On Kick Stream As Part Of $40M #TeamWater Initiative
August 4, 2025MrBeast, whose real name is Jimmy Donaldson, raised $2.3 million during the first day of his...
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Platform
Snapchat Launches ‘Say It In A Snap’ Campaign In Australia
August 1, 2025Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform...
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Technology
How Goldfish Leverages Data To Elevate Influencer Marketing In Latin America
August 1, 2025Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by developing...
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Platform
TikTok Rolls Out New Tools To Protect Creators From Harassment
July 31, 2025TikTok is introducing new features designed to help creators manage unwanted comments, ensure content guideline compliance,...
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Agency
How Pedro Garassino Built A Latin American Creator Marketing Powerhouse Serving Major Brands
July 31, 2025The path from Mexico City to reaching the world’s most valuable brands isn’t on most agency...
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Platform
TikTok Expands Beyond Phones With Four New Real-World Partnerships
July 30, 2025TikTok announced the expansion of its “Out of Phone” program with four new partnerships that extend...
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Technology
How inStreamly is Helping Brands and Creators Capitalize on Audience Attention in Gaming
July 30, 2025inStreamly is a Polish-based platform that facilitates connections between brands and audiences through gaming livestreams at...
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Commentary
Beyond Views and Likes: 18 Industry Experts on Why YouTube’s Data Sharing Is Just the Beginning for Creator Economy Maturity
July 29, 2025YouTube has expanded creator data sharing, enabling creators to share comprehensive channel and audience metrics directly...
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Technology
How Amaze Scales Commerce Tools for Millions of Creators
July 28, 2025Amaze has built a commerce platform serving over 13 million creator storefronts and processing visits from...
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Influencer
How The McFarlands Built A Family Content Business By ‘Having Fun With Parents’
July 25, 2025The McFarland family transformed their hobby of making home videos into a thriving social media presence,...
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Commentary
YouTube’s Had Enough Of ‘Inauthentic Content’ – 15 Experts Share Thoughts On The New Monetization Policy
July 25, 2025YouTube has strengthened enforcement against what it now calls “inauthentic content” since July 15. However, as...
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Platform
TikTok Staff On Strike In Germany As AI Replaces Moderators
July 25, 2025TikTok content moderators in Berlin staged a one-day strike on Wednesday, July 23, to protest the...
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Platform
Bigo Live Expands To Latin America With First Creator Event In Mexico City
July 24, 2025Bigo Live, the social livestreaming platform with over 500 million users across more than 150 countries,...
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Influencer
REEZN: Chad Franke Taps Into His Personal Story To Create A Brand With Purpose
July 24, 2025“REEZN isn’t just a clothing brand—it’s a movement,” states Chad Franke, founder of the emerging apparel...
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Technology
Innovid And LinkedIn Team Up For Smart TV Advertising
July 23, 2025Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ads, allowing marketers to...
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Platform
Meta Rolls Out Improved Analytics For Threads Creators
July 23, 2025Meta has rolled out enhanced analytics tools for Threads creators, offering deeper insights into content performance...
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