Brand

BRUNO Exchange: One-Stop Shop For Social Media Posts And NIL Marketplace For Student-Athletes 

Brown University’s Division of Athletics and Recreation, in collaboration with Teamworks Influencer, has announced the launch...

Technology

Entertainment Lawyer Raises $3M To Revolutionize How Creators Bank

Bump, a wealth tech and financing platform for creators, announced it has raised $3 million in...

Commentary

[REPORT] Hot Off The Press: Seasoned Influencers Reveal Their #1 Concern For 2024

Digital commerce and creator engagement platform URLgenius has released the “Creator Day Lightning Survey” survey, which...

Agency

Behind Ogilvy’s ‘Healthfluencer’ Strategy To Fend Off Medical Misinformation On Social Media

Ad agency Ogilvy is rolling out a new business line that taps into the world of...

Commentary

[REPORT] The Role Of Influencer Marketing In Driving The Global Luxury Market To $354 Billion In 2023

The global luxury goods market reached $354.81 billion in revenues in 2023, up 13.5% from $312.63...

Platform

From Registration To Fact-Checking: Snapchat’s Full-Court Press To Mobilize Young Voters In 2024

As the 2024 U.S. elections are approaching, Snap has announced new features to empower its substantial...

Platform

Instagram Unveils Promotional Tools To Help Creators Tap Into Their 2 Million Subscriptions 

Instagram has unveiled new tools to help creators promote and monetize their subscription offerings on the...

Technology

Tech Entrepreneur Pours 10 Years Of Studying Social Media Into New Gen Z-Focused App

Tiffany Zhong, a 27-year-old tech entrepreneur, has spent the past decade studying social media habits to...

Brand

Taylor Swift X TikTok: Unpacking The ‘Tortured Poets Department’ Collaboration

Pop superstar Taylor Swift has partnered with TikTok to deliver an immersive experience for her latest...

Brand

Inside The Rise Of SMITH&SAINT: The Female-Led Powerhouse Redefining Talent Representation And Brand-Building

SMITH&SAINT is a female-led talent and brand-building agency, founded in 2018 by Britt St. George and...

Talent Collectives

Teamwork, Transparency And Brand Alignment: Unpacking Sintillate Talent’s An Award-Winning Influencer Agency’s Formula

From Psychology Roots To Influencer Agency Pioneer Sinan Sahin’s path to founding one of the UK’s...

Commentary

[REPORT] From Instagram To YouTube, India’s Creators Hold The Key To Billion-Dollar Brands

A new study from Kofluence highlights how social media influencers and content creators are remolding several...

Platform

Substack Podcasts Can Now Be Found On Spotify  

Spotify has announced a new partnership with Substack, allowing its podcast creators to distribute their free...

Platform

Taylor Swift Songs Make TikTok Comeback Amid The Platform’s Dispute With Universal Music

Swifties rejoice! Taylor Swift’s music has unexpectedly returned to TikTok after a 10-week absence from the...

Brand

Ziff Davis Shopping Taps Influencer Network Mom Media To Ramp Up Its Retail Business

Ziff Davis Shopping has announced a strategic partnership with influencer network Mom Media. The collaboration gives...

Technology

Inside JD.com’s Multimillion-Dollar Strategy To Incentivize Video Content

Chinese e-commerce juggernaut JD.com has announced an investment of 1 billion yuan ($138 million USD) to...

Platform

Meta’s “Twitter Killer” Threads Calls On Developers To Sign Up For API Documents

Meta’s social media platform Threads, dubbed the “Twitter Killer,” is calling on developers to get ready...

Agency

How The Digital Dept.’s Merger Is Setting New Standards For Authenticity And Innovation In Influencer Marketing

Industry Leaders Merge to Transform Creator Economy Two industry experts, Ali Grant and Sarah Boyd, have...

Technology

Skillshare And Procreate Join Forces To Elevate Learning Around New Animation App

In a bold stride towards democratizing creative education, Skillshare, the pioneering online learning platform, has joined...

Brand

Mad Rabbit Taps Nearly 8,000 Brand Ambassadors To Promote Its Tattoo Care Products

Tattoo care brand Mad Rabbit has tapped nearly 8,000 followers to serve as brand ambassadors.  Founded...

Strategy

Scotland Is Taking Tourism To Social Media Platforms And Tapping Influencers

Scotland is shifting its tourism marketing strategy from physical visitor information centers to digital platforms like...

Agency

YMU Talent Agency Unveiled Influencer Grace Beverly As The Latest Addition To The Entertainment Division

YMU, the UK talent agency representing Simon Cowell and Claudia Winkleman, has signed social media influencer...

Influencer

MrBeast’s Streaming TV Show “Beast Games” Will Feature A $5 million Prize  

YouTube star Jimmy Donaldson, known as MrBeast, struck a deal in March with Amazon MGM Studios...

Platform

Instagram Fosters Connection Between Creators And Followers With “Notify” Sticker

Instagram has rolled out a new “Notify” sticker allowing creators to prompt their audience to set...

Influencer

Black Transgender Model And Influencer Emira D’Spain Signs With UTA  

Global talent company United Talent Agency (UTA) has signed model and influencer Emira D’Spain (@XOXOEMIRA) for...