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Agency
YMU Talent Agency Unveiled Influencer Grace Beverly As The Latest Addition To The Entertainment Division
YMU, the UK talent agency representing Simon Cowell and Claudia Winkleman, has signed social media influencer Grace Beverly to its entertainment division.
Beverly, 27 is an entrepreneur and digital broadcaster with 3 million followers across Instagram, TikTok, and other platforms. She has founded three companies, including the activewear brand TALA. Her debut book, “Working Hard, Hardly Working,” became a Sunday Times bestseller, and her podcast has reached 25 million people.
Lucy Loveridge, YMU’s Joint Managing Director of Global Entertainment, told Deadline that Beverly is a “stand-out” talent.
The influencer signing aligns with YMU’s strategic foray into the creator economy. Last month, the agency merged its social and entertainment units to form a global entertainment division dedicated to online stars.
Beverly joins other influencer signings like Patricia Bright and Sophie Hinchliffe under this newly consolidated category. She said YMU is a “perfect fit” at this key point in her career.
