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Fluent Is Betting Big On Its Influencer Network In A New Partnership With THIS Group


Fluent Is Betting Big On Its Influencer Network In A New Partnership With THIS Group

Infuse, the influencer network owned by performance marketing company Fluent, Inc., has seen total revenue increase eightfold, and creator payouts exceeded $13 million in the past year. 

Infuse aims to capitalize on this momentum, and they’ve announced a strategic partnership with full-service advertising company THIS Group to make that happen. THIS Group brings expertise in managing influencers with millions of followers and facilitating high-profile campaigns for major companies like EA Originals, Samsung, and Uber. THIS Group will collaborate with Infuse to develop influencer talent, create content, host events, and secure business opportunities.

They’re also launching a podcast, “Cater 2 the Creator,” set to debut this month. The weekly series will spotlight influencers and creators, providing insights into their journeys and strategies. Recorded at Fluent’s New York podcast studio, the show aims to inspire the next generation of influencers.

The two companies plan to jointly attend industry events to explore mutually beneficial opportunities for their shared influencer clients.

“By combining resources and expertise, we are opening doors for creators to reach new heights,” Cayla Gallo, Infuse’s Vice President of Growth, said in an announcement about the partnership. “This partnership aligns with our mission to empower creators, invest in their brands, and foster a supportive community.”

THIS Group founders Myq Rodriguez and Donavan Mcleod expressed excitement about “unlocking new opportunities, expanding reach, and driving meaningful impact” through the collaboration.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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