Ziff Davis Shopping has announced a strategic partnership with influencer network Mom Media. The collaboration gives Ziff Davis Shopping access to Mom Media’s vast network of parent and family content creators.

The partnership emerged following Ziff Davis’ Everyday Health Group’s acquisition of Mom Media in May 2023. Mom Media founded Mom 2.0, a prominent parenting influencer community with over 400 million consumers across verticals like beauty, health, fashion, technology, and more. Major brands like Amazon, Nike, Google, and Dove have tapped Mom Media for influential campaigns.

For Ziff Davis Shopping, gaining access to Mom Media’s resources opens up a new avenue for engaging shoppers with the thousands of retail brands leveraging Ziff Davis’ promotional capabilities on sites such as RetailMeNot and Offers.com. These platforms help merchant partners drive awareness, foot traffic, and sales.

“We’re thrilled to join forces with Mom Media’s talented creator network,” Magali Darling, Senior Vice President of Sales at Ziff Davis Shopping, said in the announcement. “Combining their influencer expertise with our award-winning content studio presents an immense opportunity to amplify our impact and influencer marketing potential for retail partners.”

Mom Media CEO John Pacini, now leading the division under Everyday Health Group, stated that partnering with Ziff Davis Shopping “is an exciting opportunity to bring world-class influencer and word-of-mouth marketing capabilities to the broader Ziff Davis family of brands.”

The partnership enables Ziff Davis’ portfolio of shopping brands like RetailMeNot to tap into Mom Media’s creator-driven marketing. This unlocks engagement opportunities, richer audience insights, and increased return on investments across Ziff Davis Shopping’s extensive network of retail partners.