Influencer

Toys and Colors Partners With Former NASA Engineer Mark Rober In New STEM Series On YouTube

Children's content creator Toys and Colors is collaborating with former NASA engineer and YouTube personality Mark...

Commentary

New Online Museum Chronicles The Rise Of Digital Influence From LiveJournal To TikTok

Influencer marketing agency Zorka.Agency recently launched the Museum of Digital Influence as the first-ever online archive...

Platform

Snap Acquires Saturn Calendar App To Boost Social Features For Teen Users

Snap Inc. has acquired Saturn, a calendar application widely used by high school students, per Engadget....

Platform

YouTube Looks Back At Two Decades Of Digital Entertainment

YouTube marks its 20th anniversary in 2025 with over 1 billion monthly active podcast users and...

Commentary

Report: NBA, NFL Lead In Social Media Performance, Personality-Driven Content Dominates Across All Leagues

STN Digital’s “2025 League Social Performance Report” reveals notable trends in fan engagement across the major...

Platform

Fizz: Bringing Connection Back To A Generation Raised On Highlight Reels

Fizz is a campus-specific social platform, founded in 2020 by Stanford dropouts Teddy Solomon and Ashton...

Strategy

From Farm To Feed: John Deere’s Digital Storytelling Strategy Amasses 100M Views, 700K Followers In One Year

John Deere’s digital strategy, spearheaded by Chief Tractor Officer Rex Curtiss, reached a milestone with over...

Brand

Bonkers Toys Secures Exclusive Global License For YouTube Gaming Brand PrestonPlayz

Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz....

Platform

Tubi Expands Platform With YouTube Creator Content

Tubi has launched a new initiative to incorporate content from established YouTube creators into its free...

Commentary

Report: 95% Of Creators Embrace Direct-To-Fan Models As Creator Economy Matures

A report released by Epidemic Sound reveals that 95% of full-time and part-time creators are engaging...

Technology

Button Launches Creator Media Platform At Cannes Lions

Platform

Bluesky’s Decentralized Dream And How It’s Reshaping The Social Media Ecosystem

Rose Wang has a radical proposition for the millions of creators heading to VidCon this year:...

Platform

‘Own’ App Launches With Blockchain-Based Creator Monetization

Own, a new social media app combining short videos, text posts, and images, has launched its...

Technology

Joe Pulizzi Shares Blueprint For Content Entrepreneurs

Joe Pulizzi, founder of The Tilt and the Content Entrepreneur Expo (CEX), doesn't sugarcoat the reality...

Platform

TikTok Shop Reports 120% Growth In U.S. Sales Amid Global Expansion

TikTok Shop’s U.S. sales have increased 120% compared to the same period last year, according to...

Commentary

Ryan Hashemi On What It Means To Build And Back The Next Wave Of Creator-Led Companies

While YouTube draws over 2.7 billion monthly active users and ranks as the most-watched streaming platform...

Agency

Omnicom Expands Live Shopping, Sports Advertising Capabilities Through Cannes Lions Partnerships

Omnicom Group is enhancing its strategic focus on "live" marketing and sports advertising capabilities through new...

Influencer

The Parkour Creator Who Flipped His Way To 35 Million Followers

Nick Pro represents a new breed of content creator—one who combines athletic prowess with creative flair...

Commentary

Cannes Lions 2025 Festival Sees Record Growth In Creator Economy, Impact-Driven Categories

The Cannes Lions International Festival of Creativity opened today with 26,900 submissions from 96 markets, highlighting...

Agency

The Creator Whisperer: How Ronit Cohn Enables Creator Success

When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators,...

Commentary

Changer Empowers Creators To Build Long-Term Businesses, Beyond Moment Of Influence

The creator economy has grown to a multi-billion-dollar industry, and yet revenue distribution remains heavily skewed...

Commentary

TikTok ‘Edits’ Influence Voter Perceptions Of Politicians, Study Finds

A new study published in Social Media + Society reveals that stylized TikTok video "edits" of...

Commentary

France Takes Aim At Shein, Temu With New Advertising, Influencer Marketing Regulation For Fast Fashion

France's Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese...

Commentary

Demystifying Podcast Advertising: Inside AudioUK’s ‘Power Of Podcasting’ Showcase

"What does the U.S. know that we don't?" With this provocative question, Chloe Straw, CEO of...

Commentary

Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling

The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...