AnyMind Group, a BPaaS company, has launched AnyCreator Stream, a web-based platform that lets creators and livestreamers track performance, access brand campaigns, and manage earnings in one place.

Creators can connect supported livestreaming channels to view performance analytics, discover and join brand campaigns, and track campaign earnings and payments. At launch, AnyCreator Stream integrates with YouTube Live.

The platform connects to AnyTag, AnyMind Group’s Influencer Marketing platform, giving marketers a way to discover and activate creators for livestreaming campaigns, manage those campaigns, and measure results. The company describes this as a connected workflow linking creators seeking to monetize livestreams with marketers seeking to reach audiences through creator-led live content.

Brands can run pre-roll, mid-roll and post-roll video ads, branded banners and overlays, in-stream chat integrations, streamer-driven calls-to-action, promotional codes and product placements across creator livestreams. Campaign performance can be measured through impressions, watch time, concurrent viewership, view-through rates, engagement, and click-throughs from in-stream links.

“As we grow, foster and evolve our creator network into a commerce-first engine, we’re also continuing to solidify the table stakes for today’s creator,” said Kiatisak Watcharapruk, Managing Director, Creator Growth at AnyMind Group. “With AnyCreator Stream, we want to give creators a single place to understand the performance of their live content, access monetization opportunities, and manage their earnings. At the same time, by connecting this with AnyTag, we can provide marketers with a more structured and measurable way to activate creator-led livestreaming campaigns.”

AnyCreator Stream extends AnyMind Group’s presence in livestreaming and live commerce. The company also operates AnyLive, a live commerce platform that lets enterprises run AI avatar-fronted live commerce on platforms including TikTok Shop and Shopee, and track both human- and AI-led livestreams.

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