Marketing platform Noise has raised a $5.5 million seed round led by Capital Midwest, M25, and Grishin Robotics, bringing its total funding to $7.2 million, according to a TechCrunch report. Capitalize VC and operators from companies including DoorDash also participated.

Noise connects brands with content creators regardless of follower count. Anyone can download the app and take on campaigns, creating content on TikTok, Instagram, Facebook, or YouTube. Rather than a flat fee, Noise pays creators per view. Brands submit content briefs and budgets, and Noise handles creator sourcing, relationship management, and payments across campaigns that can run simultaneously with thousands of creators.

The company says it now has 1.5 million creators on the platform, and CEO Diego Kafie said its top creators earn more than six figures a year. Noise takes a fee from what brands pay creators once views are delivered. “Our top brands work with several thousand creators on autopilot,” Kafie said, adding that many current customers are mobile apps and startups working with limited marketing budgets. “This gives brands unprecedented level of content diversity and reach at a fraction of the cost of other traditional marketing playbooks.”

Kafie co-founded Noise in 2025 with Stu Feldt and Nic Weber after building the mobile game app Playbite. Kafie said the idea grew out of Playbite’s own marketing struggles, when the team recruited small groups of gamers to post promotional content rather than pay established creators whose rates were “cost-prohibitive for our scrappy startup budget.” That effort scaled from five people to 100, and installs rose as a result, he said.

New users go through Noise creator training modules before accessing campaigns, with better-paid opportunities opening up as they complete more training and jobs, according to Kafie. He said brands set their own rates and creators choose whether to accept them, pushing back on the suggestion that the model pays creators less than they might command negotiating directly with brands.

The new funding will go toward expanding Noise’s product and hiring. The company also recently launched an “Organic-to-Ads” program, which lets brands take creator-made videos and run them as paid ads on Meta and TikTok in addition to the creators’ own posts. “The creators still post to platforms,” Kafie said. “But in addition, the brands can now put paid ad spend behind those creatives to reach more people.”

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