YouTube creator Topper Guild, 22, has signed with William Morris Endeavor (WME) for representation in all areas, per The Hollywood Reporter. 

Guild, currently one of the fastest-growing creators on YouTube, has amassed more than 100 million followers across YouTube, TikTok, and Instagram, positioning him as one of the most followed Gen-Z creators globally. His YouTube channel has over 73 million subscribers as of writing and has generated over 25 billion views.

The influencer has built his following through high-concept scripted videos and non-scripted content featuring premium production value. His most popular YouTube videos include “$1 vs $10,000,000 House Tour!,” “I Learned Extreme Camouflage To Survive Evil 10 Year Olds!” and “I Built 5 Secret Rooms You’d Never Find!” His content targets both children and adult audiences.

Guild’s content strategy spans multiple platforms, with tailored approaches for each. On YouTube, he focuses on extended, high-quality videos showcasing elaborate challenges and stunts, while using TikTok for quick, high-energy snippets and Instagram for curated lifestyle content.

Expanding Commercial Footprint

WME will work with Guild across digital platforms while helping him expand into brand partnerships, animated voiceover, film, and television.

Guild has already begun developing commercial relationships, recently serving as a promotional ambassador for Lotte Well Food’s Pepero snack brand. As part of the “Pepero Global Reporters” campaign, Guild visited Korea to learn about the product’s history and will produce content featuring a “Pepero House” for his YouTube channel.

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