Technology

NBA Take-Two Media Is Turning Basketball Culture Into a Creator-Led Entertainment Business

One of basketball’s biggest commercial opportunities, according to Andrew Perlmutter, is everything that happens when the...

Platform

TikTok Strikes Multi-Year Global Partnership With NBA, WNBA

TikTok has signed a multi-year global content partnership with the NBA and WNBA, combining creator access...

Influencer

Mariana Antaya Built a Creator Brand on Technical Credibility, Brands Like NVIDIA and Anthropic Noticed

When Mariana Antaya posts about predicting NBA Finals outcomes with machine learning, her comments are filled...

Tech

Coinbase’s NBA Playbook: No Script and a Creator Brief Built on ‘Show, Don’t Tell’

Coinbase has a front-row seat inside the NBA. Since October 2021, the crypto platform has served...

Brand

NBA Creator Cup: Streetball Legend The Professor And Lethal Shooter Draft Star-Studded Teams

The NBA Creator Cup featured basketball skills trainer Chris “Lethal Shooter” Matthews and streetball icon The...

Brand

NBA Creator Cup To Feature Social Media Stars With 100M+ Combined Followers In Dec. 15 Vegas Showdown

The NBA has announced the return of its Creator Cup to Las Vegas on December 15,...

Influencer

Marissa Gallardo on Singing the National Anthem for Sacramento Kings & Growing on Instagram

Marissa Gallardo is a 16-year-old singer who started singing professionally two years ago. Her big break?...

Influencer

Top NBA Basketball Influencers and YouTubers in 2022

The NBA is upping its marketing strategy by encouraging user generated content. Check out these top...