Commentary

India Sets Up $1 Billion Fund To Boost Creator Economy

India established a $1 billion fund to bolster its creator economy as part of broader efforts...

Technology

Yessir Media Rethinks Animation Production For Children’s Programming

“Speed is a huge advantage,” Will Bryan says about what Yessir Media, a company he co-founded...

Talent Collectives

Fixated Acquires CAMP Talent, Moondust Management In Expansion Of Creator Economy Platform

Fixated, a creator-focused digital entertainment platform, has announced the acquisitions of CAMP Talent and Moondust Management...

Influencer

Live-Streaming Viewership Up 9% In Q1 2025 As Twitch Alternatives Gain Ground

Stream Hatchet’s “Q1 2025 Live-Streaming Trends Report” reveals that overall viewership has reached its highest first-quarter...

Influencer

YouTuber Jesser Signs With CAA, Eyes Expansion Beyond Basketball Content

Sports content creator Jesse Riedel, known professionally as Jesser, has signed with Creative Artists Agency (CAA)...

Talent Collectives

Dulcedo Management: Separating Brand And Talent Services To Create A Winning Formula

With 200 employees, 500 represented talents, and a clear separation between talent management and brand services,...

Strategy

Intelligence-First Influencer Marketing: How SAMY Alliance Secured L’Oréal Italy’s Multi-Brand Account

SAMY Alliance recently secured the influencer marketing account for all L’Oréal brands in Italy after demonstrating...

Platform

YouTube Report: Virtual Creators Go Mainstream, Averaging 50 Billion Annual Views 

Virtual creators and artists have gone from niche curiosities to influential players, with significant viewership and...

Platform

TikTok, MLS Renew Partnership to Boost League Growth and Fan Experience

TikTok and Major League Soccer (MLS) announced the renewal of their strategic partnership through an extended...

Commentary

Don’t Miss These Creator Economy Events In May 2025!

Creator economy event season continues across the United States this May, following notable industry gatherings earlier...

Agency

Moburst’s Kitcaster Acquisition Signals Push Into Podcast Marketing

Mobile-first digital marketing agency Moburst has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide....

Commentary

Young Americans Largely Avoid News Podcasts, Prefer Entertainment Media

A new report by Axios and The Generation Lab reveals that 71% of young Americans don’t...

Platform

BeReal Launches U.S. Ad Platform Targeting Gen Z Audience

Social media platform BeReal announced the official launch of its native advertising platform in the United...

Brand

Best Buy Launches Creator Program Partnering With Tech Influencers

Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...

Agency

Integrated Content Agency Launches Twitch Reality Competition In Search Of ‘Next Big Streaming Star’

Integrated Content Agency (ICA) is launching NEXT, a digital reality competition offering emerging streamers a chance...

Strategy

Architects Of Immersive Worlds: Inside Lenovo’s ‘Quest For The Impossible’ Series from Portal A 

In a medieval castle in England, two gaming creators find themselves transported from their familiar digital...

Platform

KICK Launches $100,000 Developer Challenge With New Public API

KICK streaming is expanding its creator ecosystem by launching a public API and a $100,000 developer...

Influencer

Australian YouTuber Ordered To Pay $350,000 In Case Over False Claims Versus U.S. Gamer Billy Mitchell

A Brisbane district court has ordered Queensland-based YouTuber Karl Jobst to pay $350,000 plus interest and...

Technology

Spikerz: Protecting Digital Assets Amid The Rise Of AI

In late 2024, a large-scale phishing operation affecting over 200,000 YouTube content creators was uncovered. The...

Commentary

Former Dentsu Aegis CEO Jerry Buhlmann Joins Precise TV As Non-Executive Chairman To Drive U.S. Expansion

Precise TV, the contextual video ad tech platform, has appointed Jerry Buhlmann as Non-Executive Chairman to...

Platform

TikTok Studio Adds Multi-Camera Streaming With Simple QR Code Setup

TikTok is streamlining multi-camera live streaming capabilities through its TikTok Studio desktop application.  The platform now...

Technology

Pocket.watch: Helping YouTube Creators Build Global Franchises

YouTube’s algorithm can make or break creators. For those who manage to build a following, what’s...

Talent Collectives

Talenture Agency: The Live Streaming Accelerator With A Creator-First Business Model

Talenture Agency has built a creator management model that allows creators to keep 100% of their...

Talent Collectives

Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation

Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200...

Talent Collectives

UTA Expands UK Creator Division With Signings Of Jack Edwards, Madame Joyce, Lewis Goodall

UTA has signed three prominent UK creators for global representation across all areas as part of...