Commentary

Micro-Influencers: What Makes Them Top ROI Drivers

Technology

Data, Not Guesswork: Inside Moburst’s Business Impact Strategy

When an influencer with tens to hundreds of thousands of followers is in talks with a...

Technology

How Lickd Connects Creators With The Music They Need

MrBeast wanted to use music from major artists in his videos. Fitness channels needed proper workout...

Brand

Best Buy To Rollout Digital Storefronts For Content Creators, Influencers

Best Buy plans to launch a program this spring enabling influencers and content creators to build...

Platform

Trump Reveals Four Groups Are Involved In Potential TikTok Deal

U.S. President Donald Trump says that negotiations are underway with "four different groups" interested in acquiring...

Commentary

Australian Influencer Marketing Council Welcomes Four New Members

The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...

Commentary

YouTube Dominates Gen Alpha Media Consumption, New Research Shows

YouTube commands 78% of viewership among U.S. children aged 2-12, according to Precise TV's Winter 2024/2025...

Technology

Podeo: The ‘YouTube’ of Arabic Podcasts

"We want to amplify underrepresented stories and decentralize the narratives that have been told about communities,"...

Technology

Influencers Explain How PayPal’s Money-Saving Browser Extension Honey Short-Changes Them

PayPal’s Honey browser extension faces legal challenges from content creators who claim the platform diverts affiliate...

Brand

GTA Developer Explores Partnerships With Metaverse Creators To Transform Popular Game Into Creative Hub

Rockstar Games has engaged in discussions with leading creators from Roblox and Fortnite about potential collaborations...

Talent Collectives

Pioneering Political Creator Management: How Colossal Influence Is Turning Controversial Content Into Brand Success

In a world where brands run from controversy, Colossal Influence takes the other direction and embraces...

Commentary

India’s Creator Economy Surges 322% In Four Years, Research Shows

New research from influencer marketing platform Qoruz reveals India's creator economy has expanded from 962,000 influencers...

Agency

Merchantwise Group Expands Portfolio With Social Media Agency Buyout

Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...

Commentary

Survey Reveals Homegrown App That Dominates YouTube and Instagram in Korea

KakaoTalk dominates South Korea's social media market with a 98.9% adoption rate among adults, surpassing both...

Talent Collectives

Alon Shtruzman: Individual Creators, Not Networks, Will Lead Future of Entertainment 

After more than three decades in Television with roles at Viacom, Nat Geo, Fox, Hot Telecom,...

Commentary

Live Streaming Industry Shows 12% Growth in 2024, Nearing Pandemic Peak

Live streaming viewership reached 32.5 billion hours watched in 2024, approaching the industry's 2021 pandemic-era record...

Talent Collectives

Shine Talent Group Marks Second Acquisition To Expand Influencer Roster

Shine Talent Group has announced its acquisition of Spark Talent Group, marking its second strategic purchase...

Commentary

The Creator Economy In 2025: Perspectives From Industry Leaders And Stakeholders

There is certainly no shortage of optimism as far as the creator economy in 2025 is...

Platform

Indonesian AI Startup Bythen Secures $5M To Democratize Virtual Influencer Space

Bythen, an Indonesian AI startup focused on virtual creator development, has raised $5 million in seed...

Technology

NClip: Building Stronger Creator Communities Through Engagement

Adrian Wilbrandt, founder and CEO of NClip, sees a pressing need in social media: turning casual...

Brand

Canon’s Mobile App For Multi-Camera Livestreams Eliminates Need For Traditional Streaming Hardware

Canon Inc. launched Live Switcher Mobile, a free iOS app that allows content creators to manage...

Commentary

YouTube Spotlights Top Trends, Creators And More In 2024 

YouTube's 2024 Global Culture & Trends Report highlights the rise of digital franchises as pivotal players...

Commentary

Highlights of the 1 Billion Followers Summit 2025 in Dubai

The 1 Billion Followers Summit ended recently in Dubai, gathering more than 15,000 content creators, 420...

Platform

Consolidation, Global Expansion, And More: The Creator Economy’s M&A Landscape In 2024

With a global market value of $156.4 billion, the creator economy and its impact cannot be...

Commentary

Gen Z Consumers Save Hundreds Of Dollars With Lifestyle-Changing Trend Popularized By TikTok

A new TikTok movement called "underconsumption core" is influencing Gen Z spending habits. A survey released...