Platform

TikTok Shop: 2026 Playbook For Creators

TikTok Shop is entering 2026 less like an influencer marketplace and more like a performance-driven distribution...

Talent Collectives

AND Media Emerges As Venture Studio For Left-Leaning Digital Creators

A new venture studio called AND Media launches with a focus on providing infrastructure and business...

Platform

Snapchat Launches Recap 2025 Featuring Personalized Year-End Video Highlights

Snapchat announced the release of its 2025 Recap feature, which offers users personalized video summaries of...

Talent Collectives

G&B’s New Associate Director Of Talent Believes The Future Of Creator Management Is Human-First

When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was...

Platform

TikTok To Host First U.S. Awards Show On Dec. 18 With Ciara As Headliner

TikTok announced Grammy-winning artist Ciara as the musical headliner for its first U.S. Awards ceremony, scheduled...

Commentary

Pre-2020 Podcasts Outperform Newer Shows In Advertiser ROI, Oxford Road Data Reveals

Podcasts launched before March 2020 deliver superior advertiser returns compared to newer shows, according to December...

Influencer

Leah White: How A Former Climate Science Major Became A Digital Comedy Star

Leah White is a Canadian actress and creator who has built a following of more than...

Platform

TikTok Adds Motion And Brightness Controls To Improve Accessibility

TikTok introduces new accessibility features designed to support users with neurological, cognitive, and visual sensitivities, the...

Influencer

The ‘Disney Channel Bully’ Who Took Over TikTok: Inside Manny Kelly’s Viral College Comedy

When 19-year-old Immanuel “Manny” Kelly (@mannythemanzz) strolls across the UMass Lowell campus, heads turn not because...

Influencer

Smosh Is Launching A Live Improvised Medical Comedy Event, ‘Smosh Hospital’

Smos h announced its next digital livestream event, a 90-minute improvised medical drama parody scheduled for...

Talent Collectives

News Creator Corps: The Nonprofit Turning Creators Into Trusted Messengers

News Creator Corps (NCC) is a U.S. nonprofit that invests in digital creators who have already...

Technology

Why Linqia Built Marco AI And What It Signals For Influencer Marketing

As influencer marketing has expanded beyond social feeds into paid media, commerce, and full-funnel measurement, the...

Influencer

Meet Natalie Kim, The New York Creator Defining Modern Chic On Her Own Terms

In the heart of New York, Natalie Kim built a digital presence defined by polish, poise,...

Platform

WPP Media Integrates YouTube Creator Data Across Planning, Activation Tools

WPP Media announced an expansion of its partnership with Google that provides access to YouTube creator...

Agency

FaZe Clan Parent Company HardScope Launches Creator Media Platform To Connect Brands With Gen Z

HardScope announced its launch as a vertically-integrated creator media platform, aiming to scale talent growth while...

Brand

ATP Tour Brings 11 Creators To Turin Finals For ‘On Tour With’ Campaign

The Association of Tennis Professionals (ATP) deployed 11 digital creators to the Nitto ATP Finals in...

Agency

CAA To Expand UK Creator Roster Through Agent Hires Or Acquisition

Creative Artists Agency (CAA) is pursuing expansion of its content creator business in the UK through...

Strategy

Ireland Invests €375,000 In Social Media Influencers For Tourism Marketing

The Irish government invested nearly €375,000 in 2025 to partner with digital influencers who promote tourist...

Platform

TikTok Hosts First Creator Day In Pakistan, Focuses On Safety And Platform Training

TikTok held its inaugural Creator Day event in Pakistan, bringing together content creators for educational programming...

Brand

Louisa Ioannidou On Building TheSoul Media As The Operational Backbone Of A Creator Economy Giant

When TheSoul Group formally retired the word “Publishing” from its name in October, the shift was...

Talent Collectives

Odyssey Entertainment Group: Building Long-Term Creator Careers Beyond Viral Moments

Odyssey Entertainment Group, founded in February 2021 in Tennessee by Nicole Kasper and Paige Kosinski, emerged...

Agency

HG Media Group’s Full-Stack Bet On Creators, Brands, And IRL Experiences

HG Media Group was founded on a simple but increasingly rare premise in the creator economy:...

Influencer

Faith Connally’s World: Crafting Serenity, One Reel At A Time

At 18, Faith Connally knew she wanted her work to feel meaningful. The realization came one...

Agency

Jay Kim Shares Vision Of A Cross-Border Infrastructure For Creator-Led Commerce

After nearly two decades in Asia, Jay Kim returned to the United States in 2023 and...

Platform

YouTube Enables Stablecoin Payouts For U.S. Creators Through PayPal Partnership

YouTube has launched a feature allowing U.S.-based creators to receive earnings in PayPal’s PYUSD stablecoin, marking...