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Commentary
Tribeca Announces Creator Economy Lineup, Red Carpet Treatment For Creators With ‘UP NEXT’ Program
June 4, 2025The Tribeca Festival, presented by OKX, has announced its 2025 Creator Economy programming lineup featuring a...
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Agency
Unpacking AWISEE’s Dedicated Influencer Scouting Service
June 3, 2025Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise. The...
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Platform
Meta Introduces Enhanced Monetization Metrics For Creators, Improved Ad Campaign Flexibility
June 3, 2025Meta has launched Graph API v23.0 and Marketing API v23.0, introducing updates for creators and advertisers....
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Platform
Flipkart Launches EOSS With 70,000 Brands, Influencer Campaign, And New TVCs
June 3, 2025Flipkart commenced its Fashion End of Season Sale (EOSS) on May 30, 2025, featuring over 70,000...
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Commentary
Sprout Social Report: Gen Z Prefers Social Platforms For Search, Driving New Shopping Behaviors
June 3, 2025Social media has surpassed traditional search engines as the primary information source for Gen Z, according...
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Commentary
Guardian Study: Over 50% Of Mental Health Content On TikTok Contains Misinformation
June 3, 2025More than half of the top-trending mental health advice videos on TikTok contain misinformation, according to...
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Influencer
Golf Influencer Paige Spiranac Moves Into Executive Role At Grass League
June 3, 2025Paige Spiranac, a golf content creator with over 11 million followers across social platforms, has joined...
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Commentary
Snapchat Reveals Major Trends Reshaping Apparel Shopping In 2025
June 3, 2025Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales...
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Agency
The Social Native Approach To Creator Content: Volume, Measurement, And Long-Term Partnerships
June 3, 2025Social Native has quietly built a platform that has completed 1.8 million creator collaborations over the...
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Talent Collectives
Putting Creators First: Inside Upside Down Talent’s Growth Strategy
June 3, 2025“Creators are humans. That’s the biggest thing,” says Cameron Bunn, Chief Growth Officer at talent management...
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Commentary
Brett Dashevsky On Reimagining The Creator Economy As A Small Business Movement
June 3, 2025“We have to start recognizing that the creator economy is this new era of small businesses...
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Agency
As TikTok Shop Champions Rake In Millions, UpTik Challenges Brands To Seize Overlooked Opportunities
June 3, 2025TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from...
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Influencer
How One Influencer’s Campaign Led To UK Vape Ban
June 3, 2025A single social media post by environmental influencer Laura Young has culminated in a UK-wide ban...
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Influencer
Identity Theft: Influencer Discovers Deepfake AI Account Stealing Her Wedding Photos
June 2, 2025Brooklyn-based content creator Kelly Stranick recently discovered an AI-generated Instagram account using her wedding photos with...
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Commentary
Tribeca’s New Creator Spotlight: Film Festival Courts Social Media Stars As Attendance Dips
June 2, 2025Tribeca Festival is expanding its creator economy focus with a new dedicated event, as attendance numbers...
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Platform
Pinterest Scores First Sports Partnership With WNBA Champion Amid Surge In Women’s Basketball Searches
June 2, 2025Pinterest has scored an official partnership with the 2024 WNBA Champion New York Liberty, focused on...
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Platform
Twitch Unveils New Mobile-Focused Features, Monetization Options
June 2, 2025Twitch announced major product updates at its tenth anniversary TwitchCon in Rotterdam amid shifts in the...
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Brand
Leasing.com Taps Automotive Influencer Tom Shorrock To Demystify Car Leasing Process
June 2, 2025Leasing.com has partnered with automotive content creator Tom Shorrock in a video-first collaboration aimed at making...
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Brand
How Creator Camp Secured A ‘Shark Tank’ Deal With Barbara Corcoran
June 2, 2025Creator Camp secured a $350,000 investment from Barbara Corcoran on “Shark Tank” in exchange for 18%...
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Agency
Statusphere’s Enhanced Creator Targeting Explained
June 2, 2025Micro-influencer marketing platform Statusphere recently introduced expanded creator targeting capabilities that match brands with micro-influencers using...
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Technology
The Human Factor Driving Kovalee’s UGC Creator Community
June 2, 2025The vast majority of brands working with creators have experienced the difficulty of maintaining consistent, high-quality...
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Agency
The SheSpeaks Strategy For Getting Full Value From Influencer Content
June 2, 2025Major brands spend millions securing rights to influencer content, then use it once. This costly inefficiency...
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Agency
Podcast Strategy Meets Digital Marketing: Inside Moburst’s Acquisition Of Kitcaster
June 2, 2025Moburst’s April acquisition of Kitcaster—its second acquisition in five months—aims to expand the company’s service offerings...
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Influencer
Dr Disrespect’s Twitch Ban: A Timeline of the Inappropriate Messages Controversy
May 30, 2025When Twitch permanently banned Guy “Dr Disrespect” Beahm in June 2020, the platform offered no public...
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Commentary
Dutch Media Authority To Supervise Micro-Influencers Starting June 16
May 30, 2025The Dutch Media Authority has announced the expansion of its regulatory oversight to include content creators...
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