Platform

YouTube Emerges As Top Learning Platform For European Teens, New Research Shows

Research from a multi-country European study reveals that YouTube leads as the preferred learning platform for...

Influencer

Camera, Kids, Content: How Ciera Hudson Built Her Family Brand

The rain begins to fall outside Ciera Hudson’s Utah home. Instead of rushing her four children...

Agency

A New Model For Creator Jobs? Popfly And Hyundai’s Field-Based ‘Director Of Influence’

Popfly, a platform connecting outdoor and adventure brands with creators, has partnered with Hyundai to launch...

Technology

Inside EKI Technologies’ Mission To Elevate Africa’s Creator Economy

Founded in August 2021 and based in Benin City, Nigeria, EKI Technologies is a digital incubator...

Influencer

Nena Evans On Leaving Finance For Fashion And Achieving Creator Success With Data

Picture day was the highlight of Nena Evans’ school year, not for the photos themselves, but...

Commentary

How Top Podcasts Are Winning Through Cross-Platform Strategy

Top podcasts are generating significantly more engagement on Instagram than platform averages, while YouTube drives the...

Influencer

Get Busy Living: How Nathan Allen Champions Traveling Through Cinematic Content Creation

Nathan Allen transformed from a marketing graduate to a travel content creator by methodically building his...

Influencer

Meet Dylan Kevitch, The Human Antidepressant Creating Comedy Content

Some people chase fame through carefully calculated strategies. Dylan Kevitch simply decided to be himself –...

Technology

KINETK: A New Tech System For Tracking Creator Content Across The Internet

KINETK is a tech company that tracks content across the internet using invisible watermarking, AI fingerprinting,...

Talent Collectives

How Fenix Down is Removing Barriers Between Gaming Creators and Brands

Janessa Christine watched as her creators struggled with relentless streaming schedules and business management demands while...

Talent Collectives

AiMCO Launches Creator Checklist for Talent Agency Negotiations

The Australian Influencer Marketing Council (AiMCO) has released a new Talent Agency Checklist for creators seeking...

Commentary

South African Tax Authority Warns Influencers: Brand Deals, Free Products Now Subject to Taxation

The South African Revenue Service (SARS) has announced that social media influencers must declare all forms...

Platform

YouTube Draws 17.3M Viewers for First Exclusive NFL Broadcast

YouTube’s inaugural exclusive NFL broadcast, featuring the Kansas City Chiefs and Los Angeles Chargers from São...

Influencer

Pope Leo XIV Canonizes ‘God’s Influencer’ Carlo Acutis as First Millennial Saint

Pope Leo XIV has declared Carlo Acutis, a 15-year-old computer programmer who died in 2006, the...

Influencer

‘Find A Need And Cure The Need’: John-Marc Van Wyk On Achieving Success As A Creator

Content creators must solve business problems, not just produce viral videos. This key principle emerged as...

Technology

Head AI: Bringing ‘Uber-Like’ Transparency To Creator Marketing

Head AI has developed an artificial intelligence platform that standardizes and automates the influencer marketing workflow...

Agency

How Tech Bay Leaf’s Connext Integrates Influencer Marketing Into Business Strategy

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important...

Brand

Schwab To Host Twitch ‘Catan’ Tournament, Blending Games With Finance

Financial services company Charles Schwab has announced its sponsorship of the first annual “Twitch Plays Catan”...

Strategy

True Crime Podcast ‘The First Degree’ Joins The fwd. network In Major Content Expansion

AdLarge and the fwd. network announced the addition of true crime podcast “The First Degree” to...

Brand

CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts

CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch...

Platform

Roblox Creators Earn Over $1B As Platform Drives Economic Growth Worldwide

Roblox creators earned more than $1 billion globally from March 2024 to March 2025, marking a...

Platform

TikTok Surpasses 200 Million Monthly Users In Europe

TikTok now reaches more than 200 million people across Europe every month, the company announced. This...

Platform

TikTok Adds Movie Ticket Buying Through Fandango

TikTok has partnered with Fandango to allow users to purchase movie tickets directly within the app,...

Commentary

How Gen Z Is Reshaping Digital Media Through ‘Creative Maximalism’

A new generation of digital natives is transforming online content through what YouTube‘s Culture & Trends...

Brand

MrBeast Teams Up With NFL For YouTube Broadcast, Fans Push Back On Coverage

The NFL partnered with YouTube creator MrBeast (Jimmy Donaldson) for the platform’s first-ever exclusive NFL broadcast,...