Influencer Marketing company Later has launched Later 360, a reporting suite that consolidates Influencer Marketing data, from engagement metrics to verified sales, in a single dashboard. The platform addresses enterprise marketers’ need to track performance across organic content, paid amplification, and commerce outcomes without manual reporting.

According to the company’s announcement, the platform operates on Later’s dataset of over $2 billion in verified influencer-driven purchases, more than 1 billion Link in Bio transactions, and an ecosystem of 16 million creators. The system processes data from millions of scheduled social posts, generating over 130 billion annual impressions.

Later EdgeAI, the company’s predictive intelligence engine, powers the analytics capabilities. The technology converts performance data into insights designed to identify engagement drivers, conversion patterns, and investment opportunities.

Enterprise Features

Later 360 allows brands to segment performance by product category, creator tier, retailer channel, and campaign objective, according to the announcement. The system displays projected versus actual spend, category-level ROI, and cross-platform performance in customizable formats.

Reports populate automatically during campaign execution, creating what the company describes as a single source of truth across organic, paid, and commerce data. Enterprise teams can filter results by platform, campaign, creator tier, product category, retailer, or custom business dimensions. The platform integrates with existing marketing analytics systems and combines data from Later Influence and Mavely commerce operations.

“Enterprise teams need reporting that reflects the complexity of their programs,” said Justin Withers, CPO of Later. “When marketers can see the complete story of their influencer investments in a way that aligns with their business structure, they make bolder decisions with greater confidence.”

Later 360 is available to select customers based on program eligibility.

Checkout Our Latest Podcast