Brand

Kate Bartlett Partners With Amazon Essentials On New Denim Line

Published on September 17, 2025

TikTok fashion influencer Kate Bartlett has partnered with Amazon Essentials for a new denim collection with fellow content creator Luca Mornet, according to Life & Style. The collaboration arrives as Amazon positions its Essentials lineup ahead of the Prime Big Deal Days event scheduled for October 7-8.

@katebartlett
beyondddd excited to be the face of the new Amazon Essentials denim collection 🤍 this project was such a dream to work on and i hope you love it as much as i do! Shop the collection through the link in my bio and use code Kate20 for 20% off between 9/15 and 9/17. Conditions apply. 🤍
♬ original sound – kate bartlett

Bartlett, who reached 1.5 million followers on TikTok, announced the partnership through Instagram, stating, “In 2019, I moved to New York City and met my best friend Luca on our first day of college … we would spend hours talking about our dreams, goals, and what we wanted to accomplish together. Today is such a special day for us – we are SO excited to launch a new denim collection with Amazon Essentials!!!”

The influencers, who attended the Fashion Institute of Technology from 2019 to 2023, gained their following by posting content about fashion and their lives as college students in New York City. They now regularly attend New York Fashion Week events, documenting these experiences for their online audience.

The collaboration comes during what Bryant University marketing professor Sharmin Attaran describes as denim’s “moment” in retail. Major retailers, including American Eagle, Gap, and Kohl’s report strong denim sales in recent earnings calls, with Levi Strauss stock rising over 30% this year.

Retailers attribute growth to shifting consumer preferences toward wider, fuller cuts over the skinny jeans that dominated pre-pandemic fashion. Target reports 28% same-store sales growth in women’s denim.

Timing Amid Denim Market Growth

Bartlett and Mornet’s Amazon Essentials partnership follows other successful influencer-driven denim campaigns. American Eagle’s controversial Sydney Sweeney campaign generated 40 billion impressions in six weeks, contributing to what CEO Jay Schottenstein called “record-breaking new customer acquisition.”

Similarly, Gap’s recent campaign featuring girl group Katseye dancing to “Milkshake” has accumulated more than 16 million YouTube views, which Gap CEO Dickson describes as a “cultural takeover” at the intersection of fashion and entertainment.

While maintaining her career as an influencer, Bartlett continues her education as a full-time MBA student at NYU’s Stern School of Business, where she is enrolled in the luxury and retail program, which she announced on TikTok in May 2025.