The Cirqle, an influencer marketing platform, launched the first direct integration with Meta‘s Facebook and Instagram Creator Marketplaces, moving from data scraping to first-party data syncing. The partnership enables brands to discover creators, issue contracts, approve content, and launch ads while staying within Meta’s verified environment.

Unlike traditional influencer marketing platforms that rely on limited APIs (Application Programming Interfaces), manual data imports, or scraped creator information, The Cirqle’s integration allows direct access to verified creator profiles and first-party performance metrics. Every data point flows directly from Meta’s systems into The Cirqle’s dashboard.

“Most influencer platforms claim to integrate with Meta. In reality, they sit outside of it,” the company stated in its announcement. The Cirqle took a different approach by building directly within Meta’s verified creator ecosystem.

Technical Development

The integration results from a year-long collaboration between product, engineering, and partnership teams at both Meta and The Cirqle. The companies worked together to align two infrastructures – Meta’s creator network and The Cirqle’s performance operating system – to function as one.

Key Meta collaborators included Kenny Curry, Mandy Wong, Joana Rocha, Reyna Baker, Orgil Batzaya, and Marc Milowski, who provided guidance throughout the development process.

The technical teams tested and validated every step of the workflow, including creator discovery, profile data syncing, contracting, ad activation, and performance attribution. Each component underwent review to ensure it met Meta’s quality and privacy standards.

From Data Scraping to Verified Performance 

The Cirqle’s direct integration with Meta addresses limitations of scraping public social data and estimating engagement metrics, including incomplete data, detachment from real-time creator activity, and inability to verify against first-party signals.

The integration enables brands to track attribution, return on ad spend (ROAS), and conversion data at the same level they expect from paid social.

“Every metric, every creator profile, and every ad activation runs on the same foundation Meta uses internally for its own creator marketplace,” according to the company’s statement. This means insights are authenticated, campaigns are traceable, and sales are verifiable directly through Meta as the source.

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