Open World, the marketing consultancy division of Loaded Holdings, Inc., has acquired the Influencer Marketing platform Drope.me, bringing automation and performance-tracking tools to its gaming creator campaigns.

According to the announcement, the acquisition allows Open World to scale creator activations from dozens to hundreds or thousands of creators simultaneously. Drope.me’s platform introduces workflow automation, scalable coordination, and cross-platform performance visibility, along with challenge-based participation and dynamic reward systems designed to drive sustained creator engagement.

“By extending our capabilities from working with dozens of creators at a time to hundreds or thousands of creators, we will be able to support more creators and better serve our brand and game development partners who want to work with them,” said Adam Dempsky, SVP of Creator Programs at Open World.

Drope.me Founder Stays On

Drope.me founder and CEO Dima Okhrimchuk will remain involved in a product and engineering capacity following the acquisition. He founded the platform to help indie developers and smaller creators run campaigns at scale with minimal overhead.

“Loaded and Open World have strong industry relationships, the creator roster, and the brand trust we never could have built on our own, and they saw that our platform could help them move faster,” Okhrimchuk said.

Open World plans to roll out integrated offerings for brands, publishers, and creators leveraging Drope.me’s technology in the coming months.

Open World serves AAA publishers, independent developers, and global brands entering the gaming space.