Fashion influencer and social media star Jayda Cheaves has signed with Wasserman for representation, per The Hollywood Reporter. The deal positions the influencer to expand beyond her existing beauty and clothing businesses into traditional media and new entertainment ventures.

Cheaves commands a combined social media following of approximately 13.6 million across platforms, including 8.6 million followers on Instagram, 4.6 million on TikTok, and nearly 400,000 on YouTube. She operates two consumer brands: Jayda Cheaves Beauty and the Waydamin clothing brand.

Amron Lopez, Vice President of Creators at Wasserman, and Nick Reisch will lead Cheaves’ representation team. The signing reflects Wasserman’s growing focus on the creator economy sector, where the agency has completed five acquisitions, including Riddle & Bloom, Brillstein, CSM Sports & Entertainment, J1S, and Long Haul Management.

“We’re incredibly excited to work with Jayda,” Lopez said in a statement. “She’s built something special with Waydamin (clothing brand) and Jayda Cheaves Beauty, and we’re looking forward to partnering closely with her as she continues to grow her brand and expand into new opportunities.”

Cheaves has worked with fashion brands including Savage x Fenty, PrettyLittleThing, and True Religion. She hosts the podcast “Act Normal” and has appeared in BET+ reality series “The Impact: ATL, Bid For Love,” and the Amazon Prime documentary “My Time Now.”

Wasserman’s signing follows increased consolidation among talent agencies, including CAA, WME, and UTA, as they pursue creator economy assets. According to Quartermast Advisors’ new report, Wasserman acquired five companies in 2025: Riddle & Bloom, Brillstein, CSM Sports & Entertainment, J1S, and Long Haul Management.