Image credit: Convergence

As 90% of brands plan to increase creator budgets this year, a new player enters the talent management field. Convergence launched in Los Angeles, positioning itself as a comprehensive studio combining creator management, media development, and venture capabilities under one roof.

Founded by advertising and media veteran Charles Ifegwu, the West Hollywood-based company aims to differentiate itself by building what it calls a “360-degree economic engine” for creators and media companies, extending beyond traditional representation services.

“We’re here to build and maximize opportunities—whether through content, commerce, or entirely new businesses,” Ifegwu said in a press release.

Beyond Traditional Management Models

“The talent management space is saturated right now, but the most skilled and innovative talent managers will stand out—and their clients will ultimately have the greatest success,” noted Ashley Villa, CEO of Rare Global, one of the industry experts who recently highlighted shifts in management and creator monetization.

“Today, the need of social media creators is how to expand their brand power beyond brand collaborations, setting up production including podcasts, making licensing deals, and building their own brands and businesses,” explained Christoph Kastenholz, CEO at Pulse Advertising.

Convergence’s model appears to be aligned with this evolution, offering development services for creator-led series, podcasts, and brand IP, alongside traditional representation.

The company’s launch comes as industry analysts report creators seeking more comprehensive support structures. According to Kristyn Snell, CEO of Modernspeak, “Talent managers will increasingly serve as strategic partners rather than just facilitators, focusing on long-term brand alignment and creator equity.”