Tech

B2B Creator Marketing Platform Passionfroot Raises $15M Series A Led by Insight Partners

Published on July 23, 2026

Passionfroot, the Berlin-based platform for B2B creator marketing, has raised a $15 million Series A led by Insight Partners, with existing investors Creandum, Supernode Global, and s16vc also participating. The round marks the company’s third since its 2022 founding, following a $3.4 million pre-seed round from Creandum and a $3.8 million seed round in 2024.

The company said it grew revenue 13 times over the past year while remaining profitable with a team of 15. Its customer base includes ElevenLabs, Figma, Replit, Framer, and Gamma, companies co-founder and CEO Jen Phan said reach buyers through voices they already trust rather than traditional marketing channels.

Passionfroot began as a marketplace helping creators build storefronts for advertising inventory across newsletters, YouTube, LinkedIn, and TikTok, charging a 15% fee on partnerships booked through its network and 5% on direct bookings. The company has since repositioned around AI-native tools, building what it calls “Zest,” an AI agent that runs creator campaigns from initial brief through payment. Zest draws on the Creator Graph, a proprietary dataset of B2B creator pricing and performance built from past campaigns, while the Passionfroot Wallet handles global payouts.

“With Passionfroot, we’ve been able to build and scale our creator program in a way that wasn’t possible before,” said Alex Lin, growth marketing lead at Replit. “What used to take weeks now happens in days.”

Insight Partners, which manages roughly $90 billion in assets and has previously backed Anthropic, Shopify, and Wiz, framed the investment around a shift in B2B go-to-market strategy. “AI-native companies are bringing a consumer playbook to B2B go-to-market,” said Rebecca Liu-Doyle, Managing Director at Insight Partners. “Passionfroot built the infrastructure for this shift: a platform that runs the entire creator campaign workflow end to end, with a data layer that gets smarter with every campaign.”

Passionfroot will use the funding to expand Zest’s capabilities, deepen the Creator Graph, and grow its U.S. go-to-market operations. Phan is relocating from Berlin to New York to lead that push, while product and engineering remain based in Berlin. The company is also opening a third office in São Paulo focused on customer success and engineering, and is hiring across all three locations.

“We’re entering the era of the B2B Creator Economy, and it’s moving faster than anyone expected,” Phan said. “Our job is to make reaching them as measurable and scalable as paid search became fifteen years ago.”