AnyMind Group has launched AnyDigital Max, a new AI-powered solution designed to help advertisers analyze, optimize, deploy, and scale user-generated content (UGC) through advertising across social media platforms.

The launch follows first-party data collected by AnyMind Group comparing baseline advertising performance of brand creatives and UGC on social media platforms across APAC (Asia-Pacific) in 2025. According to the company, UGC ads delivered 2.4 times higher clickthrough rates, 3.7 times higher view rates, and close to 20% lower cost per click than standard brand creatives. AnyMind Group cited rising ad fatigue among consumers repeatedly exposed to brand creatives as a key factor reducing campaign cost-effectiveness over time.

The product launch also reflects a broader trend documented in AnyMind Group’s recent APAC report, which found performance-driven campaigns accounted for 73.89% of influencer campaigns in Indonesia and 72.34% in Japan, markets where creator partnerships increasingly operate within full-funnel strategies tied to attribution metrics.

Otohiko Kozutsumi, Chief Commercial Officer at AnyMind Group, said: “AI has evolved not just the capabilities of what platforms can provide, but also expectations of advertisers on what is possible. The future of digital advertising will be driven by data, creators and AI. AnyDigital Max is designed to bring these three elements together to help advertisers move faster, make smarter decisions and drive stronger campaign outcomes.”

Platform Capabilities and Ecosystem Integration

AnyDigital Max gives advertisers access to four core capabilities: UGC performance insights, AI-powered optimization, campaign intelligence, and operational efficiency through automation. The solution draws on AnyMind Group’s AnyAI technology to automate advertising workflows and surface actionable insights across campaigns.

Advertisers can connect AnyDigital Max to AnyMind Group’s broader product ecosystem, including AnyTag for sourcing UGC from influencer campaigns and AnyDigital Premium Marketplace and POKKT to extend campaign reach across more than 1,700 web and app publishers. 

In Japan, advertisers can access MISM, a vertical video production company acquired by AnyMind Group, which operates a reported pool of 2,000 creators and maintains a stock library of 60,000 UGC video assets.

AnyMind Group is a BPaaS (Business Process as a Service) company operating across marketing, e-commerce, and digital transformation.

Subscribe to Our Newsletter

Check Out Our Podcast